Health Care Communications
The digital age marketing management technique of being agile, iterative and collaborative
We had lots of view and engagement analytics from among the 77 posts on the Opencity Inc. blog plus another 73 on other platforms and sites, through 2016.
Personally, I always value the extraordinary insights from those who have been those architects of new ideas. It is valuable to learn in what way the new paradigm has stayed true to the original principles and how it has evolved over the years.
Hacking in healthcare appears a hot topic for 2016. Here we explore these new converging ideas. Scott Brinker nicely portrays Hacking as inventive, building through agility, transparency, collaboration yet steered by strategy.
Continue reading Hacking health trend
CEO, Catherine Stace has steered the Australian charity to worldwide recognition, in what could be described as excellence in Hacking Brain Cancer.
The ArjoHuntleigh featured image was a wonderful case in point. The original corporate brochure project had no defined project brief and was failing to achieve the desired output. Here we explore some elements of a good brief and the benefit it can bring to your healthcare communications projects.
The important of delighting the customer for both employees and customers is consistent with the advice from the Harvard Business Review article Making Customer-Centric Strategies Take Hold.
Continue reading Top recommendations for delighting the customer
I recommend a thought provoking article from last year’s March 2015 Harvard Business Review by Bob Frisch and Cary Greene called Leadership Summits That Work. It is timely for many companies as we deliver on our latest annual conference for senior executives.
These are my reflection on Frisch & Greene’s article and how my last company stacked up against their best practice recommendations. Our last Leadership Summit used the theme Lead – Create – Perform in the historical music city of Vienna. This was wonderfully complemented with the orchestra theme and conducting led by Dominic Alldis.