10 top posts from the last year

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

These top posts and content resonated with you the most. They were not necessarily what we expected. The underlying topic insights will guide our future content curation.

We had lots of view and engagement analytics from among the 77 posts on the Opencity Inc. blog plus another 73 on other platforms and sites, through 2016.

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Embracing Agile – Recommended HBR read

Opencity Inc., Embracing Agile, HBR, Agile Marketing, Scott Brinker

Take the time to read a terrific Innovation article – Embracing Agile in the Harvard Business Review May issue.

Personally, I always value the extraordinary insights from those who have been those architects of new ideas. It is valuable to learn in what way the new paradigm has stayed true to the original principles and how it has evolved over the years.

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Hacking health trend

Hacking Marketing, Scott Brinker, Agile Practices, Hacking Health, Opencity Inc.,

Hacking health is trending in 2016. That is not to say that the application of agile practices in healthcare are entirely new but it has now gained momentum and global recognition.

Hacking in healthcare appears a hot topic for 2016. Here we explore these new converging ideas. Scott Brinker nicely portrays Hacking as inventive, building through agility, transparency, collaboration yet steered by strategy.
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Charity Spotlight – Cure Brain Cancer

Opencity Inc., Cure Brain Cancer, Hacking Cancer, Charity Spotlight, Catherine Stace

Cure Brain Cancer Foundation profoundly demonstrates what is possible through international collaboration.

CEO, Catherine Stace has steered the Australian charity to worldwide recognition, in what could be described as excellence in Hacking Brain Cancer.

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Make or break with a project brief

Opencity Inc., ArjoHuntleigh. Getinge Group, with people in mind, project brief, medtech, Med Tech

Not a revelation, however, the quality of the project brief is the fundamental predictor of whether a project succeeds or fails.

The ArjoHuntleigh featured image was a wonderful case in point. The original corporate brochure project had no defined project brief and was failing to achieve the desired output. Here we explore some elements of a good brief and the benefit it can bring to your healthcare communications projects.

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Top recommendations for delighting the customer

Opencity Inc., Ann Handley, Inbound 2013, HubSpot, Delighting the customer

Delighting the Customer is what an executive leadership summit should really be about. Cascading the absolute focus on delighting the customer through an entire organisation from the top down.

The important of delighting the customer for both employees and customers is consistent with the advice from the Harvard Business Review article Making Customer-Centric Strategies Take Hold.

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Leadership Summit season

Opencity Inc., LeadershipForum, Leadership Summit, Igloo Software, HBR, @gregiej, Strategy & Digital Communications experts

We enter a busy time for Leadership Summits across many multi-national corporations.

I recommend a thought provoking article from last year’s March 2015 Harvard Business Review by Bob Frisch and Cary Greene called Leadership Summits That Work. It is timely for many companies as we deliver on our latest annual conference for senior executives.

These are my reflection on Frisch & Greene’s article and how my last company stacked up against their best practice recommendations. Our last Leadership Summit used the theme Lead – Create – Perform in the historical music city of Vienna. This was wonderfully complemented with the orchestra theme and conducting led by Dominic Alldis.

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