Strategy & Digital Communications Blog

9 books that changed our thinking in 2018

Nine Books That Changed Our Thinking in 2018

These nine non-fiction books changed our thinking in 2018. Find out why they are worthwhile reads and could be a valuable use of your time.

Ranking these books is a tough exercise. On the one hand, it suggests we chose wisely with so many remarkable books. It also depends on your specific interests. The books cover categories that include social conscience and advocacy, health care, business, history, science and communication.

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New proceedings report points the way to scaling MedTech in Waterloo Region

Waterloo Region MedTech proceedings report

The release of the new proceedings report from the Waterloo MedTech conference could help solidify a jump off point for our support of health tech scale-up in the Waterloo Region. 

The proceedings report from the Canadian MedTech: What’s holding is back? shares how the conference wove the ideal balance of no-holds-barred storytelling, policy insights, and pertinent panel discussions. We explored the theme for this conference in our prior post What’s holding us back in Canadian MedTechThe over 200 attendees appreciated the top 7 innovators and start-ups showcase and the inaugural 2018 MedTech Awards.

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Charity Spotlight – Homeward Bound Brockville

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Homeward Bound is a specialist program of The Employment + Education Centre in Brockville for single mothers. The women have a significant increase in self-esteem at the end of the program.

Here we explore the work of this Employment + Education Centre program that is seeing tangible results empowering these mother-led families.

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Application of Artificial Intelligence to Stop The Pressure

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It is fitting to consider how the application of Artificial Intelligence (AI) and data science can bring us towards the elimination of pressure injuries/ ulcers on the worldwide Stop Pressure Injury day. The approach is so refreshing that it could help us tip the balance towards zero avoidable pressure injuries.

Here we preview an exciting new proceedings report titled Snakes & Ladders on how data science and Artificial Intelligence can create a paradigm shift in managing those at risk of wounds.

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Charity Spotlight – Days for Girls

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Days for Girls celebrates its 10th birthday on November 1. All over the world, women and girls lose days of school, work, and family life because they don’t have what they need during that time of the month.

Here we explore the work of Days for Girls whose movement has reached more than one million girls and women in 124 countries.

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What’s holding us back in Canadian MedTech?

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Kitchener-Waterloo is positioning itself as a driver in the health tech innovation landscape. Waterloo MedTech holds their third annual conference on October 24 exploring Canadian MedTech: What’s holding us back?

Here we preview what to expect from the conference and how it helps the Waterloo Region, Ontario and Canada strengthen its vision for innovation.

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Cooperathon arrives in KW for aspiring and early-stage entrepreneurs

Cooperathon, Desjardins, hacking, opencityinc,

Cooperathon is the latest in the growing hacking trend to arrive in Kitchener-Waterloo. The recent interest in Hack the North, Hack 4 Health and Cooperathon prove the mounting interest in this agile, design thinking approach and collaborative problem-solving.

Here we explore the nuances of Cooperathon imagined and produced by Desjardins that runs September 28 until November 1.

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Video means business

INBOUND18, HubSpot, Video means business, gregiej, Opencity Inc.

Video means business. We heard from the INBOUND stage how video is becoming the king of content.

The importance of video has been a consistent message from the stage at INBOUND. The launch of HubSpot Video powered by Vidyard is an inflexion point. Tyler Lessard from Vidyard declared that Video means business. You are not too late to start. Video is still emerging and predicted to be the majority of internet traffic within the next few years. There are still some key opportunities. I have adopted adding video to my email signature.

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What does your About Us page say about your brand?

About Us page, Opencity Inc, Tanja Heffner, Unsplash

An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.

So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?

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