Strategy & Digital Communications Blog

What’s holding us back in Canadian MedTech?

Canadian MedTech, Waterloo MedTech, Opencity Inc, conference, health tech

Kitchener-Waterloo is positioning itself as a driver in the health tech innovation landscape. Waterloo MedTech holds their third annual conference on October 24 exploring Canadian MedTech: What’s holding us back?

Here we preview what to expect from the conference and how it helps the Waterloo Region, Ontario and Canada strengthen its vision for innovation.

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Cooperathon arrives in KW for aspiring and early-stage entrepreneurs

Cooperathon, Desjardins, hacking, opencityinc,

Cooperathon is the latest in the growing hacking trend to arrive in Kitchener-Waterloo. The recent interest in Hack the North, Hack 4 Health and Cooperathon prove the mounting interest in this agile, design thinking approach and collaborative problem-solving.

Here we explore the nuances of Cooperathon imagined and produced by Desjardins that runs September 28 until November 1.

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Video means business

INBOUND18, HubSpot, Video means business, gregiej, Opencity Inc.

Video means business. We heard from the INBOUND stage how video is becoming the king of content.

The importance of video has been a consistent message from the stage at INBOUND. The launch of HubSpot Video powered by Vidyard is an inflexion point. Tyler Lessard from Vidyard declared that Video means business. You are not too late to start. Video is still emerging and predicted to be the majority of internet traffic within the next few years. There are still some key opportunities. I have adopted adding video to my email signature.

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What does your About Us page say about your brand?

About Us page, Opencity Inc, Tanja Heffner, Unsplash

An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.

So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?

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Charity Spotlight – First Nations Child and Family Caring Society

The Residential Schools system is a blight on Canada’s human rights record. The Truth & Reconciliation Commission (TRC) recognises the damage inflicted on generations of First Nations people.

Here we explore the work of First Nations Child and Family Caring Society that stands with First Nations children, youth, and families for equal opportunities to succeed. Spirit Bear has become central to their work and embodies the reconciliation movement that represents the 165,000 children impacted.

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Charity Spotlight – Bowel Cancer Australia

Bowel Cancer Australia, Bowel Care Nurse, Opencity Inc,

Bowel cancer does not discriminate; claiming the lives of 84 people each week in Australia. For Australians aged 25–29, bowel cancer is the most common cause of cancer death.

Here we explore the work of Bowel Cancer Australia, awarded the NGO of the Year in the 2017 Prime Awards. Providing well-coordinated cancer care, in Australia, can be a complex task due to an often fragmented health care system. It necessitates treatment and supportive-care services in hospital and community settings, across public and private sectors. Each year, over fifteen thousand Australians are diagnosed with the disease, two thousand of whom are under the age of 55.

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New Digital Marketing Apprenticeship Program emerges from DISC

Digital Marketing Appreticeship program, Digital Trades School , Opencity Inc, experiential learning

The new Digital Marketing Apprenticeship program has emerged from the successful Digital Innovation Skills Certificate (DISC). The new program run by the Digital Trades School in Kitchener-Waterloo, Hamilton and Windsor, builds upon the DISC program foundation.

DISC provided a foundational blueprint for future career-ready training in Ontario. 98% of the young people enrolled in the program secured jobs as a consequence of the experiential training. Here we explore the new 7-month apprenticeship certificate.

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Video content curation | When good is good enough

Video content curation in 20-minutes, @gregiej,INBOUND18, HUG

Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.

The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.

John Gregory appearing at #INBOUND2018 - video curation in 20 mins

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Charity Spotlight – National Eczema Association

National Eczema Association, NEA, Charity Spotlight, Opencity Inc.,

The National Eczema Association prides itself on being the voice, the resource and the hub for the 30 million Americans who are living with eczema.

Here we explore the work of the National Eczema Association that brings hope and happiness to those with this common condition, that in many cases is also manageable.

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Tech for Good – Welcome to True North

Tech for good, True North, Communitech, Lot 42, Opencity Inc,

The True North conference headline of Tech for Good tackles the difficult question of ethics in innovation. #TrueNorth18 is a ground-breaking international conference that will provide a forum for critical conversations about issues at the intersection of society and technology.

It will focus on how to re-imagine and reaffirm tech as a force for good in the world. Here we took a speak-peak to help orientate you to this stunning showcase. The conference has attracted 2,000 attendees from 15 countries and 45 high-calibre speakers on three-stages. The result is anticipated a Tech for Good Declaration.

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