Listening for a Living

listening, customer, advocacy, nps, OpencityInc, Bambora

CBC noted that this should be a year of listening. We think this can prompt us to shift from talking at customers and adopts the approach of the inbound methodology. Here we explore.

“Listening, after all, is an act of love.”

Continue reading Listening for a Living

Building a new LiDCO website | Case Study

LiDCO US, Website Grader, Case Study, Opencity Inc.,

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

Continue reading Building a new LiDCO website | Case Study

Leadership Summit season

Opencity Inc., LeadershipForum, Leadership Summit, Igloo Software, HBR, @gregiej, Strategy & Digital Communications experts

We enter a busy time for Leadership Summits across many multi-national corporations.

I recommend a thought provoking article from last year’s March 2015 Harvard Business Review by Bob Frisch and Cary Greene called Leadership Summits That Work. It is timely for many companies as we deliver on our latest annual conference for senior executives.

These are my reflection on Frisch & Greene’s article and how my last company stacked up against their best practice recommendations. Our last Leadership Summit used the theme Lead – Create – Perform in the historical music city of Vienna. This was wonderfully complemented with the orchestra theme and conducting led by Dominic Alldis.

Continue reading Leadership Summit season