I am very honoured to have had the opportunity to publish a customer post on the authoritative HubSpot website….. it is a true story too.
This post describes the process with HubSpot, how I got here and what’s next.
It is fun to see what happens through experimentation, you never know until you try.
Continue reading HubSpot customer story – 45-minute blog
Not a revelation, however, the quality of the project brief is the fundamental predictor of whether a project succeeds or fails.
The ArjoHuntleigh featured image was a wonderful case in point. The original corporate brochure project had no defined project brief and was failing to achieve the desired output. Here we explore some elements of a good brief and the benefit it can bring to your healthcare communications projects.
Continue reading Make or break with a project brief
We enter a busy time for Leadership Summits across many multi-national corporations.
I recommend a thought provoking article from last year’s March 2015 Harvard Business Review by Bob Frisch and Cary Greene called Leadership Summits That Work. It is timely for many companies as we deliver on our latest annual conference for senior executives.
These are my reflection on Frisch & Greene’s article and how my last company stacked up against their best practice recommendations. Our last Leadership Summit used the theme Lead – Create – Perform in the historical music city of Vienna. This was wonderfully complemented with the orchestra theme and conducting led by Dominic Alldis.
Continue reading Leadership Summit season
For those who know me best, it will not be a surprise that I always write New Year’s resolutions before the start of the next year!
These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating.
While you may not care what my 2015 New Year’s resolutions were, what I learned in the process may offer some insights. Importantly, they also guide our expectations for 2016.
Continue reading 5 hot topics in 2015