10 top posts from the last year

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

These top posts and content resonated with you the most. They were not necessarily what we expected. The underlying topic insights will guide our future content curation.

We had lots of view and engagement analytics from among the 77 posts on the Opencity Inc. blog plus another 73 on other platforms and sites, through 2016.

The topics that resonated the most were inbound methodology tips, hacking health, healthcare outcomes and some personal experiences. These top posts and content also spanned a spectrum of platforms, which we have examined below.

1. The 45-minute blog how to guide

How to (write) and optimize a blog post in 45-minutes – HubSpot Academy, April 2016 – We were honoured to have this guest post published on the HubSpot Academy blog. The authority of HubSpot boosted the reach and stimulated great conversations. We have a new post in preparation combining the tips from this guest blog piece with our structured blog post template.

Think Stock Photos, HubSpot customer story, John Gregory, 45-minute blog, HubSpot, Opencity Inc.,

2. Medtech innovation & commercialisation

Medtech Commercialisation Playbook – Opencity Inc. blog, March 2016 – The Medical Device Commercialization Playbook event at Toronto MaRS Discover District reinforced the view that the opportunity for growth of Medtech innovation in Canada is huge.

Our series of posts on hacking in healthcare highlights this is an investment area. See Aging Health National Ideathon Prize

Opencity Inc. Medical Device, Commercialization Playbook, Starfish Medical, MEDEC, MaRS, medtech, Toronto, Canada

3. White paper for Medtech on healthcare outcome models

Health Outcome Models white paper download Opencity Inc. blog, April 2016 – It looks at the role that Medtech organisations can play through mentoring cultural change focussed on preventable healthcare acquired conditions.

Opencity inc Health Outcome Models White paper

4. Embracing Agile – Our HBR recommended read

HBR Embracing Agile – Opencity Inc. blog, May 2016 – Our recommended read – Embracing Agile in Harvard Business Review. It continued our exploration of agile and marketing in healthcare.

Opencity Inc., Embracing Agile, HBR, Agile Marketing, Scott Brinker5. Tips on go-to-market after a hackathon

Post-Hackathon Commercialisation – Opencity Inc. blog, November 2016We offer some simple recommendations on how to start the commercialisation process to bring a Hackathon innovation project to market. The post complemented our 10 tips to win a Hackathon post.

Hackathon, commercialisation, mentors, Hacking Health, Kitchener-Waterloo

6. The importance of the delight stage

Top Recommendations for Delighting the Customer – Opencity Inc. blog, January 2016 – Delighting the customer requires a leadership led customer centricity culture. This post explored some case studies and tips including the net promoter score is a tool for measuring customer loyalty.

Opencity Inc., Ann Handley, Inbound 2013, HubSpot, Delighting the customer

7. The importance of reflection

10 most important lessons since leaving ArjoHuntleigh – Linkedin Pulse, September 2016 – We focus on the importance of reflection and learning. The inspiration for this post was the original popular 10 most important things I learned at ArjoHuntleigh published in 2015.

communication experts, healthcare, health care, outcome measures, wound care, Opencity Limited

8. An introduction to building online authority in Medtech

How to scale the inbound methodology in Medtech – This popular and updated ebook appears timely given that many Medtech have a desire to build thought leadership and online authority, yet, don’t know where to start.


9. Rippling to gold in Rio

Why is Maialen Chourraut so quick? – Ripl_app promotion, October 2016 – This blog post on the International Canoe Federation (ICF) website was stimulated by our 25,000 word Rio Olympic blog series on behalf of the ICF. We again used Ripl animation to help these posts stand out on social media. This post received dramatically more views. It is featured in a Ripl case study here.

Top posts, Ripl, Maialen Chourraut, Planet Canoe, ICF

10. Simple. Offer to help

My Olympic Secret – Medium, September 2016 – A departure in style with this very personal, first-person message about offering to help, expecting nothing in return except the curiosity of a journey to see where it leads.

Top Posts, Medium, @gregiej, My Olympic Secret

What’s next?

These focus topics have inspired us to expand with new posts and content on building thought leadership, online authority and healthcare outcomes. A motivating component of our work is mentoring some of the amazing health technology start-ups.

We are continuing with our Charity Spotlights. We think giving a spotlight to charities is important and one way we can be socially responsible. It has sharpened our blog content skills, leading to free support for these hard-working non-profits and some inspiring conversations. 


Images courtesy of HubSpot, Scott Brinker, Balint Vekassy, and Neil Proctor.