Many organisations are hedging between onsite blogs, Medium and LinkedIn Pulse. Here we explore key questions, insights and offer recommendations.
Which blog publishing platform is the most appropriate in what circumstance or whether you should post the same or different content to each?
- Brands that blog generate 67% more leads per month than those that don’t.
- Blogs give websites 434% more indexed pages and 97% more indexed links.
Continue reading Where to blog?
Not a revelation, however, the quality of the project brief is the fundamental predictor of whether a project succeeds or fails.
The ArjoHuntleigh featured image was a wonderful case in point. The original corporate brochure project had no defined project brief and was failing to achieve the desired output. Here we explore some elements of a good brief and the benefit it can bring to your healthcare communications projects.
Continue reading Make or break with a project brief