Video content curation | When good is good enough

Video content curation in 20-minutes, @gregiej,INBOUND18, HUG

Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.

The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.

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5 reasons why GDPR is good news

GDPR - 5 reasons why GDPR is good news

The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.

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How to get started with your small business blog

kitchener-city-hall-wrsbc-opencityinc-small-business-blogging

We have all read blogs and wondered whether we could do that. But, if the concept of starting your small business blog terrifies you then here are some simple ways to get started.

Learn the experience of small business owners at the Waterloo Regional Small Business Centre – Blogging Made Easy workshop. Then download the four simple exercises to practice yourself.

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Growth and scale for startups at the first Communitech HubSpot workshop

Startup, Waterloo Region, Communitech, Opencity Inc, Medtech, @gregiej

According to HubSpot, starting a business is easier than ever, while scaling one is harder than ever.

This is strong advice from the drivers behind the inbound movement for the 2,299 startups in the Waterloo Region. HubSpot ran its first workshop at one of the regions foremost incubators, Communitech.
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Listening for a Living

listening, customer, advocacy, nps, OpencityInc, Bambora

CBC noted that this should be a year of listening. We think this can prompt us to shift from talking at customers and adopts the approach of the inbound methodology. Here we explore.

“Listening, after all, is an act of love.”

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Digital conversion for new businesses

conversion, digital conversion, inbound, convert, Futurpreneur, gregiej, Opencity Inc.

Pondering how to increase your website conversion rate is positive. You are asking the right question. In this post, we guide you on some core fundamentals to improve your conversion rate.

We appreciate that talk of digital conversion, landing pages, and the inbound methodology may represent a new vocabulary. Let us help you.

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EdemaWear e-commerce site | Case Study

Quart Medical, EdemaWear, website, case study, Opencity

Selling a product directly to people, without the ability for them to order online is leaving money on the table. This is the situation that faced Quart Medical with their EdemaWear compression stockinet line.

In our, You have a website, what’s next? post, we identified 3 essentials steps to stepping up from a static website designed a decade ago, to one that engaged with customers. Here we explore the Quart Medical EdemaWear website case study.

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Building a new LiDCO website | Case Study

LiDCO US, Website Grader, Case Study, Opencity Inc.,

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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You have a website – what’s next?

website essentials, Unsplas, Igor Miske photography, website essentials, resources and links, online authority resources

You proudly launched your new website. Now, 5 years later, you are realising that it is just there, yet, really not doing anything for your brand.

Back then you learned you had to have a website. The reality is that today many websites are sub-optimal. What was cutting edge 5-10 years ago is no longer enough. Here we describe the three website essentials to help you get something out of your website. We avoid getting too technical.

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EAUN edited summary campaign | Case Study

EAUN edited summary, Opencity Inc case study,

This new edited summary is an important step in implementing EAUN guidelines. As a knowledge translation enabler for practice, it supports nurses in making informed decisions about the care of patients.

This case study reflects two projects rolled into one. The first working with Wellspect Healthcare and EAUN to develop the edited summary of the intermittent catheterisation in adults guideline and second to configure the online campaign launch.

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