Video means business. We heard from the INBOUND stage how video is becoming the king of content.
The importance of video has been a consistent message from the stage at INBOUND. The launch of HubSpot Video powered by Vidyard is an inflexion point. Tyler Lessard from Vidyard declared that Video means business. You are not too late to start. Video is still emerging and predicted to be the majority of internet traffic within the next few years. There are still some key opportunities. I have adopted adding video to your email signature.
Continue reading Video means business
An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.
So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?
Continue reading What does your About Us page say about your brand?
The Residential Schools system is a blight on Canada’s human rights record. The Truth & Reconciliation Commission (TRC) recognises the damage inflicted on generations of First Nations people.
Here we explore the work of First Nations Child and Family Caring Society that stands with First Nations children, youth, and families for equal opportunities to succeed. Spirit Bear has become central to their work and embodies the reconciliation movement that represents the 165,000 children impacted.
Continue reading Charity Spotlight – First Nations Child and Family Caring Society
Bowel cancer does not discriminate; claiming the lives of 84 people each week in Australia. For Australians aged 25–29, bowel cancer is the most common cause of cancer death.
Here we explore the work of Bowel Cancer Australia, awarded the NGO of the Year in the 2017 Prime Awards. Providing well-coordinated cancer care, in Australia, can be a complex task due to an often fragmented health care system. It necessitates treatment and supportive-care services in hospital and community settings, across public and private sectors. Each year, over fifteen thousand Australians are diagnosed with the disease, two thousand of whom are under the age of 55.
Continue reading Charity Spotlight – Bowel Cancer Australia
The new Digital Marketing Apprenticeship program has emerged from the successful Digital Innovation Skills Certificate (DISC). The new program run by the Digital Trades School in Kitchener-Waterloo, Hamilton and Windsor, builds upon the DISC program foundation.
DISC provided a foundational blueprint for future career-ready training in Ontario. 98% of the young people enrolled in the program secured jobs as a consequence of the experiential training. Here we explore the new 7-month apprenticeship certificate.
Continue reading New Digital Marketing Apprenticeship Program emerges from DISC
Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.
The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.
Continue reading Video content curation | When good is good enough
The National Eczema Association prides itself on being the voice, the resource and the hub for the 30 million Americans who are living with eczema.
Here we explore the work of the National Eczema Association that brings hope and happiness to those with this common condition, that in many cases is also manageable.
Continue reading Charity Spotlight – National Eczema Association
The True North conference headline of Tech for Good tackles the difficult question of ethics in innovation. #TrueNorth18 is a ground-breaking international conference that will provide a forum for critical conversations about issues at the intersection of society and technology.
It will focus on how to re-imagine and reaffirm tech as a force for good in the world. Here we took a speak-peak to help orientate you to this stunning showcase. The conference has attracted 2,000 attendees from 15 countries and 45 high-calibre speakers on three-stages. The result is anticipated a Tech for Good Declaration.
Continue reading Tech for Good – Welcome to True North
Vision loss doesn’t have to mean the loss of independence or quality of life. With the right support, people who are blind or partially sighted can do almost anything.
CNIB began as the Canadian National Institute for the Blind 100 years ago. Here we examine their ethos of seeing beyond vision loss, note how technology has evolved from Braille to the latest tech and how you could also be a CNIB Vision Mate.
Continue reading Charity Spotlight – CNIB Centenary
The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.
Continue reading 5 reasons why GDPR is good news