Video means business

INBOUND18, HubSpot, Video means business, gregiej, Opencity Inc.

Video means business. We heard from the INBOUND stage how video is becoming the king of content.

The importance of video has been a consistent message from the stage at INBOUND. The launch of HubSpot Video powered by Vidyard is an inflexion point. Tyler Lessard from Vidyard declared that Video means business. You are not too late to start. Video is still emerging and predicted to be the majority of internet traffic within the next few years. There are still some key opportunities. I have adopted adding video to your email signature.

Continue reading Video means business

What does your About Us page say about your brand?

About Us page, Opencity Inc, Tanja Heffner, Unsplash

An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.

So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?

Continue reading What does your About Us page say about your brand?

Charity Spotlight – First Nations Child and Family Caring Society

The Residential Schools system is a blight on Canada’s human rights record. The Truth & Reconciliation Commission (TRC) recognises the damage inflicted on generations of First Nations people.

Here we explore the work of First Nations Child and Family Caring Society that stands with First Nations children, youth, and families for equal opportunities to succeed. Spirit Bear has become central to their work and embodies the reconciliation movement that represents the 165,000 children impacted.

Continue reading Charity Spotlight – First Nations Child and Family Caring Society

Charity Spotlight – Bowel Cancer Australia

Bowel Cancer Australia, Bowel Care Nurse, Opencity Inc,

Bowel cancer does not discriminate; claiming the lives of 84 people each week in Australia. For Australians aged 25–29, bowel cancer is the most common cause of cancer death.

Here we explore the work of Bowel Cancer Australia, awarded the NGO of the Year in the 2017 Prime Awards. Providing well-coordinated cancer care, in Australia, can be a complex task due to an often fragmented health care system. It necessitates treatment and supportive-care services in hospital and community settings, across public and private sectors. Each year, over fifteen thousand Australians are diagnosed with the disease, two thousand of whom are under the age of 55.

Continue reading Charity Spotlight – Bowel Cancer Australia

Video content curation | When good is good enough

Video content curation in 20-minutes, @gregiej,INBOUND18, HUG

Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.

The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.

John Gregory appearing at #INBOUND2018 - video curation in 20 mins

Continue reading Video content curation | When good is good enough

Charity Spotlight – CNIB Centenary

CNIB, Charity Spotlight, Opencity Inc.,

Vision loss doesn’t have to mean the loss of independence or quality of life. With the right support, people who are blind or partially sighted can do almost anything.

CNIB began as the Canadian National Institute for the Blind 100 years ago. Here we examine their ethos of seeing beyond vision loss, note how technology has evolved from Braille to the latest tech and how you could also be a CNIB Vision Mate.

Continue reading Charity Spotlight – CNIB Centenary

5 reasons why GDPR is good news

GDPR - 5 reasons why GDPR is good news

The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.

Continue reading 5 reasons why GDPR is good news

Design Thinking in Action – Health Innovation Program

Hacking Health Ottawa, Health Innovation Program, HIP613, Design Thinking, gregiej, Opencity

The hacking mentality brings together the ideal mix of patients, healthcare professionals, physicians, technologists, designers, entrepreneurs, decision-makers, business leaders, researchers, administrators and governments. Collaboratively they can break down barriers to innovation in healthcare.

While a hackathon creates inspiring embryonic projects, we need to help these startups to sustain and scale. This mindset led to the Health Innovation Program. Here we learn more about this improved model through #HIP613.

Continue reading Design Thinking in Action – Health Innovation Program

Charity Spotlight – Fibromyalgia Action UK | FMAUK

FMAUK, Fibromyalgia Action UK, International Awareness Day, Opencity Inc, gregiej

The chronic pain of fibromyalgia affects 1 person in 20. Fibromyalgia remains undiagnosed in as many as 3 out of 4 people with the condition, with diagnosis times averaging five years.

Ahead of international awareness day on May 12, we examine what it means to live with fibromyalgia and explore the Fibromyalgia Action UK Don’t Delay, Connect Today theme.

Continue reading Charity Spotlight – Fibromyalgia Action UK | FMAUK

Adoption of the Wound Care Quality Standards in Ontario

Wound Care Quality Standards, Ontario, RNAO, OntWIG symposium

Wound Care Quality Standards are the foundation for the Ministry of Health and Long-Term Care in Ontario (MOHLTC).  The OntWIG symposium identified disconnects between the quality standards and practices around procurement, funding accessibility and inconsistencies in the continuum of care across the 14 Ontario Local Health Innovation Networks (LHIN).

Here we reflect on the thought-provoking Ontario Wound Interest Group (OntWIG) symposium that examined the adoption of the Health Quality Ontario quality standards covering diabetic foot ulcers, pressure injuries and venous leg ulcers.

Continue reading Adoption of the Wound Care Quality Standards in Ontario