Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.
The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.
Continue reading Video content curation | When good is good enough
The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.
Continue reading 5 reasons why GDPR is good news
Welcome to episode 2 of our new podcast. I thoroughly admire the work of Sleeping Children Around the World. I feel enriched through every conversation with the charismatic Dave Dryden.
Listen here to our interview recorded at Pasqualino’s in Milton. It is motivating to hear him speak about his parents legacy, volunteerism, activism by young people and social media.
Continue reading Episode 2 – Charity Spotlight podcast with Dave Dryden
We have all read blogs and wondered whether we could do that. But, if the concept of starting your small business blog terrifies you then here are some simple ways to get started.
Learn the experience of small business owners at the Waterloo Regional Small Business Centre – Blogging Made Easy workshop. Then download the four simple exercises to practice yourself.
Continue reading How to get started with your small business blog
These posts resonated with you the most. The top posts in the last 12-months were not necessarily posts written in the same period. This supports that blog posts have a strong lifetime due to organic search.
Continue reading The posts that resonated the most
Welcome to episode 1 of our new podcast. Why you ask. Why not I counter. The 50 Charity Spotlight blog features so far have led to some inspiring conversations, and we are so in awe of the incredible work done by so many charities. This new podcast series allows us to delve back into some of those charities again to hear an update.
We start close to home with the Coldest Night of the Year Walk across Canada. Listen to my wonderful interview with Scott Brush from Ray of Hope and Brian Carney from Blue Sea Philanthropy. This interview is much more than just talking about the upcoming event. We learn much more about the fundamental issues they are others are facing and how an unexpected family of charities supporting one another has evolved.
Continue reading New podcast – Episode 1 – Charity Spotlight podcast
The average CEO reads 60 books a year. Astonishing. We managed half of that, plus podcasts, papers, and blogs. Read may be too literal, after all, listening to audio books or podcasts can be just as valuable in consuming a broad spectrum of perspectives.
These 9 books had an impact on our thinking in 2017. Find out why we consider reading them a valuable use of your time.
Continue reading 2017 Recommended Reads
Pondering how to increase your website conversion rate is positive. You are asking the right question. In this post, we guide you on some core fundamentals to improve your conversion rate.
We appreciate that talk of digital conversion, landing pages, and the inbound methodology may represent a new vocabulary. Let us help you.
Continue reading Digital conversion for new businesses
In our search for best practice examples of e-learning, the HubSpot Academy remains one of the best illustrations we have encountered. As we dissect their certificates, learn how they apply the principles of adult education.
It is a pre-requisite for adult education that learners must be motivated. We see that the broad HubSpot led inbound movement achieves this admirably.
Continue reading Anatomy of adult education e-learning best practices
The ambition for business leaders and marketers is to stand out in a competitive marketplace.
This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.
Continue reading Building a new LiDCO website | Case Study