Urinary diversion position statement collaboration | Case study

cover image of urinary diversions position statement in Canada

The surgical creation of a urinary diversion is necessary for managing diseases affecting the urinary tract. Such procedures can be life altering. While not all urinary diversions are related to malignancy, bladder cancer is the leading cause for cystectomy and urinary diversion creation. 

Prior to publication in 2022, there was no national Canadian evidence to promote standardization in the delivery of pre- and postoperative care for individuals undergoing a urinary diversion. In this case study, we look back at the development and publication of the Canadian Urinary Diversions Position Statement. 

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Help yourself make a positive difference with these 10 worthy reads

Picture of 12 books that formed part of the OpencityInc 9 books that made a positive difference in 2020

These ten books piqued our curiosity in 2020. Acting on what we have read can make a positive difference. Find out here why they could be a valuable use of your time.

There was no normal through 2020. Setting aside 30-minutes every morning created some needed structure to our day and lives. Reading Bill Bryson’s At Home appeared all the more pertinent. The books cover categories that include health, words, video, digital technology, history and entrepreneurialism.
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7 worthwhile reads that changed our thinking in 2019

worthwhile reads, changing thinking,

These seven worthy reads changed our thinking in 2019. Find out why they could be a valuable use of your time.

The books cover categories that include curiosity, tech, health, economics, geopolitics and intriguing historical fiction.
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Three simple tips to create impressive event reviews

Physician-led health tech innovation, Technology & the Futures of Health Care 2019 conference, gregiej, event reviews

The ability to create quality event reviews is a skill, yet one that can be acquired. Here we explore three simple tips to help you produce event summaries seamlessly.

In each case, an element of planning is needed. Don’t wait until after the event to consider the content of the review. Start amassing material from the second you arrive so that crafting it into a summary is easy.


Video is attractive for many reasons. Here are just some of these reasons to include it:

  • It improves the engagement of an event review blog post when included early on;
  • From the video, you can take a quote. We use a tool called Trint to obtain a transcript of the video clips;
  • You already have everything you need to obtain a video. Read this post about using an iPhone to create a video.

Ask engaging presenters for a short video interview. These are 30-40 seconds in length. We use the same three questions every time.

  1. Who are you?
  2. Where are you?
  3. Why is this important?


We tweet our way through conferences. We start with a photo of the outside of the venue. We create a 30-second selfie video.

“Good morning and welcome to day 1 of the xxxxx conference in xxxxx. Follow hashtag #xxxxxx.”

We try to tweet photos of each speaker, panel and pertinent slides. The quality is good enough when posted as tweets. We don’t use the images of slides but these can be added as lists within the event review summary. We capture short quotes from the speakers as tweets.

“The economic impact of the work you do cannot be overstated. I am extraordinarily impressed with your ingenuity, said Steven Del Duca, Minister of Economic Development and Growth in his opening keynote. “This is just the start of Ontario’s Medtech story.”

Why you ask? First, to catalogue a chronology of the event. Second, because publishing up to 10,000 tweets a year means we have become highly efficient in using it to build brand authority. Read what we learned from 10,000 tweets in 12-months here. Every tweet uses the event hashtag.

A day or so after the event, we can then search the event hashtag on Twitter, and we now have a complete record of the event from our own and others’ tweets. Drafting an event review becomes infinitely more manageable. There have been some occasions, where we have lifted a quote directly from a tweet. Or, we have included a screenshot of the tweet in a post.

MS Society Canada, Dr Karen Lee, Hack4Health,


The launch of e-readers failed to temper our inherent desire to read printed books. And, despite our shortening attention spans, we recognize those leaders who are well read. It has been rare to attend any conference and not hear at least one speaker recommend a book or white paper document.

Eric Topol, Deep Medicine, Physician-led health tech innovation, TFHC2019

It appears that including a picture of you holding a book is not an infringement of copyright. This makes it easier to add a picture of the book cover in your post. Taking a picture of the book from the internet, on the other hand, would not be acceptable.

Sometimes, we have asked a speaker why they have recommended a book, then included as an interview or quote in the review. Here is a post entirely about 7 Toronto Health Innovation Week reads.

Stitching it all together

With so much potential material to collate in summary, the task is to pick out a connecting thread. We often write more than we publish and then delete sections that no longer support the emphasis of the story.

From attending the event, we have accumulated the following:

  • A landscape image of the venue;
  • A selfie video describing the event;
  • One or more short video with presenters;
  • A photograph of a panel of speakers;
  • A chronical of tweets;
  • Photos of pertinent slides;
  • A recommended book;
  • A list of website resources.

You have more than you need to craft an excellent summary. We always include hyperlinks to the organizations mentioned. Everything we ever publish has been edited repeatedly through both Grammarly and Hemingway Editor to ensure readability and accuracy. This post is written in plain-English.

These three simple tips work every time. Try it.


Hemingway Editor, event reviews, Opencity Inc, 3 tips for creating impressive event reviews

9 books that changed our thinking in 2018

Nine Books That Changed Our Thinking in 2018

These nine non-fiction books changed our thinking in 2018. Find out why they are worthwhile reads and could be a valuable use of your time.

Ranking these books is a tough exercise. On the one hand, it suggests we chose wisely with so many remarkable books. It also depends on your specific interests. The books cover categories that include social conscience and advocacy, health care, business, history, science and communication.

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Video means business

INBOUND18, HubSpot, Video means business, gregiej, Opencity Inc.

Video means business. We heard from the INBOUND stage how video is becoming the king of content.

The importance of video has been a consistent message from the stage at INBOUND. The launch of HubSpot Video powered by Vidyard is an inflexion point. Tyler Lessard from Vidyard declared that Video means business. You are not too late to start. Video is still emerging and predicted to be the majority of internet traffic within the next few years. There are still some key opportunities. I have adopted adding video to my email signature.

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What does your About Us page say about your brand?

About Us page, Opencity Inc, Tanja Heffner, Unsplash

An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.

So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?

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Video content curation | When good is good enough

Video content curation in 20-minutes, @gregiej,INBOUND18, HUG

Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.

The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.

John Gregory appearing at #INBOUND2018 - video curation in 20 mins

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5 reasons why GDPR is good news

GDPR - 5 reasons why GDPR is good news

The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.

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Episode 2 – Charity Spotlight podcast with Dave Dryden

Dave Dryden, Sleeping Children Around the World, SCAW, gregiej, Charity Spotlight podcast

Welcome to episode 2 of our new podcast. I thoroughly admire the work of Sleeping Children Around the World. I feel enriched through every conversation with the charismatic Dave Dryden.

Listen here to our interview recorded at Pasqualino’s in Milton. It is motivating to hear him speak about his parents legacy, volunteerism, activism by young people and social media.

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