The ability to create quality event reviews is a skill, yet one that can be acquired. Here we explore three simple tips to help you produce event summaries seamlessly.
In each case, an element of planning is needed. Don’t wait until after the event to consider the content of the review. Start amassing material from the second you arrive so that crafting it into a summary is easy.
Video is attractive for many reasons. Here are just some of these reasons to include it:
It improves the engagement of an event review blog post when included early on;
From the video, you can take a quote. We use a tool called Trint to obtain a transcript of the video clips;
Ask engaging presenters for a short video interview. These are 30-40 seconds in length. We use the same three questions every time.
Who are you?
Where are you?
Why is this important?
We tweet our way through conferences. We start with a photo of the outside of the venue. We create a 30-second selfie video.
“Good morning and welcome to day 1 of the xxxxx conference in xxxxx. Follow hashtag #xxxxxx.”
We try to tweet photos of each speaker, panel and pertinent slides. The quality is good enough when posted as tweets. We don’t use the images of slides but these can be added as lists within the event review summary. We capture short quotes from the speakers as tweets.
“The economic impact of the work you do cannot be overstated. I am extraordinarily impressed with your ingenuity, said Steven Del Duca, Minister of Economic Development and Growth in his opening keynote. “This is just the start of Ontario’s Medtech story.”
A day or so after the event, we can then search the event hashtag on Twitter, and we now have a complete record of the event from our own and others’ tweets. Drafting an event review becomes infinitely more manageable. There have been some occasions, where we have lifted a quote directly from a tweet. Or, we have included a screenshot of the tweet in a post.
The launch of e-readers failed to temper our inherent desire to read printed books. And, despite our shortening attention spans, we recognize those leaders who are well read. It has been rare to attend any conference and not hear at least one speaker recommend a book or white paper document.
It appears that including a picture of you holding a book is not an infringement of copyright. This makes it easier to add a picture of the book cover in your post. Taking a picture of the book from the internet, on the other hand, would not be acceptable.
Sometimes, we have asked a speaker why they have recommended a book, then included as an interview or quote in the review. Here is a post entirely about 7 Toronto Health Innovation Week reads.
Stitching it all together
With so much potential material to collate in summary, the task is to pick out a connecting thread. We often write more than we publish and then delete sections that no longer support the emphasis of the story.
From attending the event, we have accumulated the following:
A landscape image of the venue;
A selfie video describing the event;
One or more short video with presenters;
A photograph of a panel of speakers;
A chronical of tweets;
Photos of pertinent slides;
A recommended book;
A list of website resources.
You have more than you need to craft an excellent summary. We always include hyperlinks to the organizations mentioned. Everything we ever publish has been edited repeatedly through both Grammarly and Hemingway Editor to ensure readability and accuracy. This post is written in plain-English.
These nine non-fiction books changed our thinking in 2018. Find out why they are worthwhile reads and could be a valuable use of your time.
Ranking these books is a tough exercise. On the one hand, it suggests we chose wisely with so many remarkable books. It also depends on your specific interests. The books cover categories that include social conscience and advocacy, health care, business, history, science and communication.
Video means business. We heard from the INBOUND stage how video is becoming the king of content.
The importance of video has been a consistent message from the stage at INBOUND. The launch of HubSpot Video powered by Vidyard is an inflexion point. Tyler Lessard from Vidyard declared that Video means business. You are not too late to start. Video is still emerging and predicted to be the majority of internet traffic within the next few years. There are still some key opportunities. I have adopted adding video to my email signature.
An About Us page is often-times one of the default pages in a website navigation and perceived necessity when creating a new website.
So let me ask when you last updated it? Does it help your visitors to gain a realistic appreciation of who you are, what makes you tick and why they should trust your brand? Or does your About Us page looked like a neglected after-thought?
Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.
The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.
The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.
These posts resonated with you the most. The top posts in the last 12-months were not necessarily posts written in the same period. This supports that blog posts have a strong lifetime due to organic search.