Our top picks of worthwhile reads

Opencity Inc., worthwhile reads, thought provoking, healthcare, business

These 9 books had an impact on our thinking in 2016. Find out why they are worthwhile reads and could be a valuable use of your time.

Providing our recommendations based on what we read in 2016 seems a more valuable insight than a simple review of 2016 or prediction for 2017. We hope you agree.

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2016 resolution half-time scorecard

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

My New Year post reflected both on the hot topics we had witnessed in 2015 and where we would invest time in 2016. So what does our half-time scorecard look like?

Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard

Download How to scale inbound in Medtech

Opencity Inc., inbound methodology, inbound in medtech, Med Tech, Med-Tech, inbound marketing

Medtech businesses have recognised the need to establish a strong online presence and authority. Evolving an international corporation to scale the inbound methodology is a sizeable cultural shift in ways of working.

This guide has been specifically written for Medtech. It will help marketers communicate the essential inbound methodology to their management colleagues and scale across the full breadth of the international businesses.
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Love Lose – April

Opencity Inc., Love Lose April,

New monthly feature on what we discovered that we either loved or should be lost. These relate to books, tools and tips we have witnessed related to our field of communications during April .

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Hacking health trend

Hacking Marketing, Scott Brinker, Agile Practices, Hacking Health, Opencity Inc.,

Hacking health is trending in 2016. That is not to say that the application of agile practices in healthcare are entirely new but it has now gained momentum and global recognition.

Hacking in healthcare appears a hot topic for 2016. Here we explore these new converging ideas. Scott Brinker nicely portrays Hacking as inventive, building through agility, transparency, collaboration yet steered by strategy.
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