Building a new LiDCO website | Case Study

LiDCO US, Website Grader, Case Study, Opencity Inc.,

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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You have a website – what’s next?

website essentials, Unsplas, Igor Miske photography, website essentials, resources and links, online authority resources

You proudly launched your new website. Now, 5 years later, you are realising that it is just there, yet, really not doing anything for your brand.

Back then you learned you had to have a website. The reality is that today many websites are sub-optimal. What was cutting edge 5-10 years ago is no longer enough. Here we describe the three website essentials to help you get something out of your website. We avoid getting too technical.

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EAUN edited summary campaign | Case Study

EAUN edited summary, Opencity Inc case study,

This new edited summary is an important step in implementing EAUN guidelines. As a knowledge translation enabler for practice, it supports nurses in making informed decisions about the care of patients.

This case study reflects two projects rolled into one. The first working with Wellspect Healthcare and EAUN to develop the edited summary of the intermittent catheterisation in adults guideline and second to configure the online campaign launch.

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Blog template to publish in under 2 hours

Opencity-Inc-HubSpot-blog-template-featured-image

Create your blog post in less than 2-hours using our illustrated blog template explained here.

The original customer story published on the HubSpot Academy focussed on our tips to optimise your blog in 45-minutes. We now go one stage further, with a template to help you write and optimise your post in under 2-hours. We have used WordPress in this example.

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10 top posts from the last year

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

These top posts and content resonated with you the most. They were not necessarily what we expected. The underlying topic insights will guide our future content curation.

We had lots of view and engagement analytics from among the 77 posts on the Opencity Inc. blog plus another 73 on other platforms and sites, through 2016.

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What we learned from 10,000 tweets in 12-months

Opencity Inc., online authority, thought leadership, 10000 tweets

It was the great Malcolm Gladwell who described the mastery from 10,000 hours of practice. Here is our experience on how to get the most from Twitter in building online authority.

Here we explore what we learned from posting 10,000 tweets in 12-months. This was done with original tweets, not retweets and without automated scheduling. Practice makes perfect as a level of proficiency comes with repeated and intense practice. We grew the number of followers on Twitter for the International Canoe Federation by 20,000 during 2016.

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How to publish blog video in 20 minutes

Opencity Inc., blog video, iPhone, video content marketing

“My CEO is hesitant for us to use video,” one marketer at #INBOUND told me. So how can you produce good quality blog video in 20 minutes or less?

Another attendee was interested in my workflow, as he sat and watched me. Workflow sounds a bit grandiose. Here we show the steps to recording, editing, and uploading video; simple, easy and free. Continue reading How to publish blog video in 20 minutes

Where to blog?

Where to blog, Opencity Inc, inbound marketing

Many organisations are hedging between onsite blogs, Medium and LinkedIn Pulse. Here we explore key questions, insights and offer recommendations.

Which blog publishing platform is the most appropriate in what circumstance or whether you should post the same or different content to each?

  • Brands that blog generate 67% more leads per month than those that don’t.
  • Blogs give websites 434% more indexed pages and 97% more indexed links.

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