Building a new LiDCO website | Case Study

LiDCO US, Website Grader, Case Study, Opencity Inc.,

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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You have a website – what’s next?

website essentials, Unsplas, Igor Miske photography, website essentials, resources and links, online authority resources

You proudly launched your new website. Now, 5 years later, you are realising that it is just there, yet, really not doing anything for your brand.

Back then you learned you had to have a website. The reality is that today many websites are sub-optimal. What was cutting edge 5-10 years ago is no longer enough. Here we describe the three website essentials to help you get something out of your website. We avoid getting too technical.

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Inbound on a shoestring budget

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

I am a passionate advocate for the inbound methodology in marketing and the brilliance of HubSpot. That said, we also wanted to really challenge what is possible on a shoestring budget. These are our tips.

Cash flow is tight for most new businesses and non-profits. In starting our own business we set out to explore how close to inbound best practice you can get on a shoestring budget. We like a challenge!

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Download small business introduction to inbound marketing

Opencity Inc., Inbound Marketing, Strategy & Digital Communication experts, small business, @gregiej, Opencity Limited, social responsibility, HubSpot

Many small businesses struggle with where to start with Inbound Marketing. To help meet this need, we have developed this Inbound Marketing introduction for small businesses.

This introductory guide has been specifically written to be easily comprehended by small businesses with the first principles of how to raise online presence and authority.

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5 hot topics in 2015

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

For those who know me best, it will not be a surprise that I always write New Year’s resolutions before the start of the next year!

These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating.

While you may not care what my 2015 New Year’s resolutions were, what I learned in the process may offer some insights. Importantly, they also guide our expectations for 2016.

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Download Inbound Marketing introduction for non-profits

Inbound Marketing introduction, non-profits, charities, inbound marketing, Opencity Inc.,

Many non-profit organisations struggle with where to start with Inbound Marketing. To help meet this need, we have developed this Inbound Marketing introduction for non-profit organisations.

This introductory guide has been specifically written to be easily comprehended by non-profits with the first principles of how to raise online presence and authority.

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Why attend Inbound Marketing Day

Inbound Marketing Day

The outstanding State of Inbound 2015 report published recently by HubSpot leaves no doubt as to the strong ROI and applicability of the Inbound Marketing Methodology.

Inbound Marketing Day run by Zooma in 2014 was truly inspiration for both the attendees and the speakers; which included me. This year’s line up of speakers at Inbound Marketing Day 2015 is even more impressive and will bring great practical insights. The #InboundDay2015 takes place in central Gothenburg, Sweden on November 12.

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