Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.
The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.
Continue reading Video content curation | When good is good enough
The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.
Continue reading 5 reasons why GDPR is good news
According to HubSpot, starting a business is easier than ever, while scaling one is harder than ever.
This is strong advice from the drivers behind the inbound movement for the 2,299 startups in the Waterloo Region. HubSpot ran its first workshop at one of the regions foremost incubators, Communitech.
Continue reading Growth and scale for startups at the first Communitech HubSpot workshop
With such an inspiring, high-quality #INBOUND16 conference it is challenging to pull out just 3 themes and must do activities.
Continue reading 3 must-do actions from #INBOUND16
My New Year post reflected both on the hot topics we had witnessed in 2015 and where we would invest time in 2016. So what does our half-time scorecard look like?
Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard
I am a passionate advocate for the inbound methodology in marketing and the brilliance of HubSpot. That said, we also wanted to really challenge what is possible on a shoestring budget. These are our tips.
Cash flow is tight for most new businesses and non-profits. In starting our own business we set out to explore how close to inbound best practice you can get on a shoestring budget. We like a challenge!
Continue reading Inbound on a shoestring budget
I am very honoured to have had the opportunity to publish a customer post on the authoritative HubSpot website….. it is a true story too.
This post describes the process with HubSpot, how I got here and what’s next.
It is fun to see what happens through experimentation, you never know until you try.
Continue reading HubSpot customer story – 45-minute blog
charity: water seeks to bring clean drinking water to every person on the planet. charity: water has been incredibly effective in funding 17,673 water projects in 24 countries.
More remarkable, however, is not what they have achieved but rather how they have achieved it in just 10 years.
Continue reading Charity Spotlight – charity: water
For those who know me best, it will not be a surprise that I always write New Year’s resolutions before the start of the next year!
These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating.
While you may not care what my 2015 New Year’s resolutions were, what I learned in the process may offer some insights. Importantly, they also guide our expectations for 2016.
Continue reading 5 hot topics in 2015
The outstanding State of Inbound 2015 report published recently by HubSpot leaves no doubt as to the strong ROI and applicability of the Inbound Marketing Methodology.
Inbound Marketing Day run by Zooma in 2014 was truly inspiration for both the attendees and the speakers; which included me. This year’s line up of speakers at Inbound Marketing Day 2015 is even more impressive and will bring great practical insights. The #InboundDay2015 takes place in central Gothenburg, Sweden on November 12.
Continue reading Why attend Inbound Marketing Day