Video content curation | When good is good enough

Video content curation in 20-minutes, @gregiej,INBOUND18, HUG

Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.

The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.

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5 reasons why GDPR is good news

GDPR - 5 reasons why GDPR is good news

The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.

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Growth and scale for startups at the first Communitech HubSpot workshop

Startup, Waterloo Region, Communitech, Opencity Inc, Medtech, @gregiej

According to HubSpot, starting a business is easier than ever, while scaling one is harder than ever.

This is strong advice from the drivers behind the inbound movement for the 2,299 startups in the Waterloo Region. HubSpot ran its first workshop at one of the regions foremost incubators, Communitech.
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2016 resolution half-time scorecard

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

My New Year post reflected both on the hot topics we had witnessed in 2015 and where we would invest time in 2016. So what does our half-time scorecard look like?

Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard

Download How to scale inbound in Medtech

Opencity Inc., inbound methodology, inbound in medtech, Med Tech, Med-Tech, inbound marketing

Medtech businesses have recognised the need to establish a strong online presence and authority. Evolving an international corporation to scale the inbound methodology is a sizeable cultural shift in ways of working.

This guide has been specifically written for Medtech. It will help marketers communicate the essential inbound methodology to their management colleagues and scale across the full breadth of the international businesses.
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Inbound on a shoestring budget

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

I am a passionate advocate for the inbound methodology in marketing and the brilliance of HubSpot. That said, we also wanted to really challenge what is possible on a shoestring budget. These are our tips.

Cash flow is tight for most new businesses and non-profits. In starting our own business we set out to explore how close to inbound best practice you can get on a shoestring budget. We like a challenge!

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Love Lose – April

Opencity Inc., Love Lose April,

New monthly feature on what we discovered that we either loved or should be lost. These relate to books, tools and tips we have witnessed related to our field of communications during April .

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HubSpot customer story – 45-minute blog

Opencity Inc., HubSpot, 45-minute blog, optimized blog post, inbound marketing

I am very honoured to have had the opportunity to publish a customer post on the authoritative HubSpot website….. it is a true story too.

This post describes the process with HubSpot, how I got here and what’s next.
It is fun to see what happens through experimentation, you never know until you try.

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