Listening for a Living

CBC noted that this should be a year of listening. We think this can prompt us to shift from talking at customers and adopts the approach of the inbound methodology. Here we explore.

“Listening, after all, is an act of love.”

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EdemaWear e-commerce site | Case Study

Selling a product directly to people, without the ability for them to order online is leaving money on the table. This is the situation that faced Quart Medical with their EdemaWear compression stockinet line.

In our, You have a website, what’s next? post, we identified 3 essentials steps to stepping up from a static website designed a decade ago, to one that engaged with customers. Here we explore the Quart Medical EdemaWear website case study.

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Building a new LiDCO website | Case Study

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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Our canoeing sandbox environment

My colleagues are often perplexed by my paddlesport journalism. Where the heck does this fit with thought leadership and online authority in healthcare? There is distinctly more overlap than may be apparent. Canoeing provides us with our sandbox environment.

Once seemingly distinct fields now intersect like a Venn diagram. The process methodology is similar; only the topic is unique. However, parallels between sport and business management are nothing new.

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You have a website – what’s next?

You proudly launched your new website. Now, 5 years later, you are realising that it is just there, yet, really not doing anything for your brand.

Back then you learned you had to have a website. The reality is that today many websites are sub-optimal. What was cutting edge 5-10 years ago is no longer enough. Here we describe the three website essentials to help you get something out of your website. We avoid getting too technical.

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Blog template to publish in under 2 hours

Create your blog post in less than 2-hours using our illustrated blog template explained here.

The original customer story published on the HubSpot Academy focussed on our tips to optimise your blog in 45-minutes. We now go one stage further, with a template to help you write and optimise your post in under 2-hours. We have used WordPress in this example.

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