The ambition for business leaders and marketers is to stand out in a competitive marketplace.
This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.
Continue reading Building a new LiDCO website | Case Study
Krysta Traianovski’s presentation at the Hacking Health Waterloo Cafe goes a long way to understanding why this health start-up is attracting attention in Waterloo Region.
Sharing their journey and experiences with the group provided us with a glimpse of the compassion and flair of the team. There will be close to 1 million Canadians living with dementia in 15 years. Their technology is poised to bring caregiver relief and autonomy for persons living with dementia.
Continue reading BrightGuide illuminate path in health tech ecosystem
“What we have in this community in KW [Kitchener-Waterloo] and in Canada is equivalent of capturing lightning in a bottle,” described Google Canada’s Managing Director, Sam Sebastian, opening the Go North event.
Continue reading Rise of Waterloo Region Medtech start-up ecosystem
Delighting current customers to become promoters of your brand sustains the attraction of new contacts. This budget season part 4, is the final post with our guide on budgeting in Medtech.
Continue reading Medtech budget season – part 4
The support of customers’ in their decision making on a product, service or solution is Medtech’s comfort zone. This budget season part 3 is the third of four posts with our guide on budgeting in Medtech.
Continue reading Medtech budget season – part 3
The summer is an important time for many Medtech businesses; both at a country level and internationally as they submit budgets for the next fiscal year.
This is the first of four posts, with our guide on budgeting in Medtech. We have tried to overlay this on the inbound methodology.
Continue reading Medtech budget season part 1
My New Year post reflected both on the hot topics we had witnessed in 2015 and where we would invest time in 2016. So what does our half-time scorecard look like?
Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard
Medtech businesses have recognised the need to establish a strong online presence and authority. Evolving an international corporation to scale the inbound methodology is a sizeable cultural shift in ways of working.
This guide has been specifically written for Medtech. It will help marketers communicate the essential inbound methodology to their management colleagues and scale across the full breadth of the international businesses.
Continue reading Download How to scale inbound in Medtech
Data integrity is paramount to the success of health outcome measurement programs. A motivating experience to be one of the speakers at Hacking Health Waterloo cafe 6.
Again such an eclectic mix of intelligent, passionate professionals trying to solve healthcare challenges. Here are the promised links to the resources and references.
Continue reading Hacking Health Waterloo cafe
Cultural change is one driver for ensuring sustainability for quality health improvement. In this continuing series of posts, we explore the excellent work by Healthcare Improvement Scotland.
Their excellent resource titled The Spread and Sustainability of Quality Improvement in Healthcare explores 10 key factors underpinning spread and sustainability. We highly commend their work and hope it receives wider international recognition.
Continue reading Cultural change as a driver for outcomes