Building a new LiDCO website | Case Study

LiDCO US, Website Grader, Case Study, Opencity Inc.,

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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BrightGuide illuminate path in health tech ecosystem

BrightGuide, Opencity, Hacking Health, Waterloo Region, Medtech, Krsya Traianovski

Krysta Traianovski’s presentation at the Hacking Health Waterloo Cafe goes a long way to understanding why this health start-up is attracting attention in Waterloo Region.

Sharing their journey and experiences with the group provided us with a glimpse of the compassion and flair of the team. There will be close to 1 million Canadians living with dementia in 15 years. Their technology is poised to bring caregiver relief and autonomy for persons living with dementia.

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Rise of Waterloo Region Medtech start-up ecosystem

resonates, Waterloo Region, Velocity Garage, Communitech, Medtech, Opencity Inc., healthcare innovation

“What we have in this community in KW [Kitchener-Waterloo] and in Canada is equivalent of capturing lightning in a bottle,” described Google Canada’s Managing Director, Sam Sebastian, opening the Go North event.

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Medtech budget season part 1

Opencity Inc., Modelling the value of healthcare outcomes, budget season part 1

The summer is an important time for many Medtech businesses; both at a country level and internationally as they submit budgets for the next fiscal year.

This is the first of four posts, with our guide on budgeting in Medtech. We have tried to overlay this on the inbound methodology.

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2016 resolution half-time scorecard

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

My New Year post reflected both on the hot topics we had witnessed in 2015 and where we would invest time in 2016. So what does our half-time scorecard look like?

Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard

Download How to scale inbound in Medtech

Opencity Inc., inbound methodology, inbound in medtech, Med Tech, Med-Tech, inbound marketing

Medtech businesses have recognised the need to establish a strong online presence and authority. Evolving an international corporation to scale the inbound methodology is a sizeable cultural shift in ways of working.

This guide has been specifically written for Medtech. It will help marketers communicate the essential inbound methodology to their management colleagues and scale across the full breadth of the international businesses.
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Hacking Health Waterloo cafe

Opencity Inc., John Gregory, Hacking Health Waterloo cafe, Health Outcome Models, healthcare acquired conditions, Med Tech, medtech, @gregiej

Data integrity is paramount to the success of health outcome measurement programs. A motivating experience to be one of the speakers at Hacking Health Waterloo cafe 6.

Again such an eclectic mix of intelligent, passionate professionals trying to solve healthcare challenges. Here are the promised links to the resources and references.

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Cultural change as a driver for outcomes

Ten Key Factors, Healthcare Improvement Scotland, Quality Improvement Hub, Spread and Sustainability, Quality Improvement, Cultural Change, Opencity Inc.,

Cultural change is one driver for ensuring sustainability for quality health improvement. In this continuing series of posts, we explore the excellent work by Healthcare Improvement Scotland.

Their excellent resource titled The Spread and Sustainability of Quality Improvement in Healthcare explores 10 key factors underpinning spread and sustainability. We highly commend their work and hope it receives wider international recognition.
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