The digital age marketing management technique of being agile, iterative and collaborative
These 10 top posts and content resonated with you the most, including, inbound methodology tips, hacking health, healthcare outcomes and some personal experiences. They were not necessarily what we expected. Read More... "10 top posts from the last year"
Our week’s recommended read – Embracing Agile in Harvard Business Review. Continuing our exploration of agile and marketing in healthcare. Read More... "Embracing Agile – Recommended HBR read"
Hacking health is trending to become a hot topic in 2016. Here we examine agile marketing practices and hacking mindsets in healthcare. Read More... "Hacking health trend"
Cure Brain Cancer Foundation profoundly demonstrates what is possible from international collaboration to improve healthcare outcomes. Read More... "Charity Spotlight – Cure Brain Cancer"
The starting project brief is always one of the critical factors in whether a project succeeds or fails. It is imperative to invest the time in a quality brief. Read More... "Make or break with a project brief"
Delighting the customer requires a leadership led customer centricity culture. This post explores some case studies and tips including the net promoter score is a tool for measuring customer loyalty. Read More... "Top recommendations for delighting the customer"
We enter a busy time for Leadership Summits across many multi-national corporations. I recommend a thought provoking article from last year’s March 2015 Harvard Business Review by Bob Frisch and Cary Greene called Leadership Summits That Work. It is timely for many companies as we deliver on our latest annual conference for senior executives. These are my reflection on Frisch &… Read More... "Leadership Summit season"
