Health Care Communications
Once seemingly distinct fields now intersect like a Venn diagram. The process methodology is similar; only the topic is unique. However, parallels between sport and business management are nothing new.
Cash flow is tight for most new businesses and non-profits. We set out to prove how close you can get to inbound best practice on a shoestring budget, with inexpensive inbound tools. These are our latest tips.
So what do healthcare, canoeing and charity spotlights have in common? Simple. Content. The process is surprisingly similar. Arguably, the ultimate goal is to increase brand authority in each case. To me now, only the topic is different. Three once vastly separate aspects of my life have now converged more than I could ever have imagined. Skills learnt in one facet benefit the others and vice-versa.
If you do provide valuable content, your target personas will trust you. They will also share your content and become ambassadors for your brand. This expands your reach and drives new contacts to find you.
In the space of three weeks, I produced a 24,000-word blog series and more than 1,000 live tweets using hashtag #ICFslalom and #ICFsprint. We have one final post soon on the social analytics and what this means for the business world.
Don’t forget the Paralympics. These athletes deserve our attention and recognition too. I will be tweeting #ICFparacanoe @PlanetCanoe
I didn’t compete. That doesn’t matter. I know I have left Rio, faster, higher, stronger and more enriched than when I arrived. Adeus Rio.
Photo credit: Balint Vekassy, ICF photographer. In my opinion, the very best image from the canoe slalom in Deodoro. Pictured is Jana Dukatova (SVK).
Opencity Inc. thinks giving a spotlight to charities is important and one way we can be socially responsible.
Here we re-examine those hot topics from 2015 to see how they have continued to evolve, while adding one more for 2016. Continue reading 2016 resolution half-time scorecard
This post describes the process with HubSpot, how I got here and what’s next.
It is fun to see what happens through experimentation, you never know until you try.
It is inspiring to see sport and entertainment as a platform for social responsibility. Join in the spectrum of activities for this year’s March 18-20 Sport Relief 2016.
These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating.
While you may not care what my 2015 New Year’s resolutions were, what I learned in the process may offer some insights. Importantly, they also guide our expectations for 2016.