Medtech budget season part 1

Opencity Inc., Modelling the value of healthcare outcomes, budget season part 1

The summer is an important time for many Medtech businesses; both at a country level and internationally as they submit budgets for the next fiscal year.

This is the first of four posts, with our guide on budgeting in Medtech. We have tried to overlay this on the inbound methodology.

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Download How to scale inbound in Medtech

Opencity Inc., inbound methodology, inbound in medtech, Med Tech, Med-Tech, inbound marketing

Medtech businesses have recognised the need to establish a strong online presence and authority. Evolving an international corporation to scale the inbound methodology is a sizeable cultural shift in ways of working.

This guide has been specifically written for Medtech. It will help marketers communicate the essential inbound methodology to their management colleagues and scale across the full breadth of the international businesses.
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HubSpot customer story – 45-minute blog

Opencity Inc., HubSpot, 45-minute blog, optimized blog post, inbound marketing

I am very honoured to have had the opportunity to publish a customer post on the authoritative HubSpot website….. it is a true story too.

This post describes the process with HubSpot, how I got here and what’s next.
It is fun to see what happens through experimentation, you never know until you try.

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5 hot topics in 2015

Opencity Inc., top posts, hot topics, social responsibility, inbound marketing, strategy & digital communication experts, scorecard

For those who know me best, it will not be a surprise that I always write New Year’s resolutions before the start of the next year!

These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating.

While you may not care what my 2015 New Year’s resolutions were, what I learned in the process may offer some insights. Importantly, they also guide our expectations for 2016.

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Why attend Inbound Marketing Day

Inbound Marketing Day

The outstanding State of Inbound 2015 report published recently by HubSpot leaves no doubt as to the strong ROI and applicability of the Inbound Marketing Methodology.

Inbound Marketing Day run by Zooma in 2014 was truly inspiration for both the attendees and the speakers; which included me. This year’s line up of speakers at Inbound Marketing Day 2015 is even more impressive and will bring great practical insights. The #InboundDay2015 takes place in central Gothenburg, Sweden on November 12.

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