New podcast – Episode 1 – Charity Spotlight podcast

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Welcome to episode 1 of our new podcast. Why you ask. Why not I counter. The 50 Charity Spotlight blog features so far have led to some inspiring conversations, and we are so in awe of the incredible work done by so many charities. This new podcast series allows us to delve back into some of those charities again to hear an update.

We start close to home with the Coldest Night of the Year Walk across Canada. Listen to my wonderful interview with Scott Brush from Ray of Hope and Brian Carney from Blue Sea Philanthropy. This interview is much more than just talking about the upcoming event. We learn much more about the fundamental issues they are others are facing and how an unexpected family of charities supporting one another has evolved.

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2017 Recommended Reads

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The average CEO reads 60 books a year. Astonishing. We managed half of that, plus podcasts, papers, and blogs. Read may be too literal, after all, listening to audio books or podcasts can be just as valuable in consuming a broad spectrum of perspectives.

These 9 books had an impact on our thinking in 2017. Find out why we consider reading them a valuable use of your time.

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Digital conversion for new businesses

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Pondering how to increase your website conversion rate is positive. You are asking the right question. In this post, we guide you on some core fundamentals to improve your conversion rate.

We appreciate that talk of digital conversion, landing pages, and the inbound methodology may represent a new vocabulary. Let us help you.

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Anatomy of adult education e-learning best practices

adult education, e-learning, HubSpot Academy, Opencity Inc

In our search for best practice examples of e-learning, the HubSpot Academy remains one of the best illustrations we have encountered. As we dissect their certificates, learn how they apply the principles of adult education.

It is a pre-requisite for adult education that learners must be motivated. We see that the broad HubSpot led inbound movement achieves this admirably.

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Building a new LiDCO website | Case Study

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The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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Blog template to publish in under 2 hours

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Create your blog post in less than 2-hours using our illustrated blog template explained here.

The original customer story published on the HubSpot Academy focussed on our tips to optimise your blog in 45-minutes. We now go one stage further, with a template to help you write and optimise your post in under 2-hours. We have used WordPress in this example.

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10 top posts from the last year

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These top posts and content resonated with you the most. They were not necessarily what we expected. The underlying topic insights will guide our future content curation.

We had lots of view and engagement analytics from among the 77 posts on the Opencity Inc. blog plus another 73 on other platforms and sites, through 2016.

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What we learned from 10,000 tweets in 12-months

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It was the great Malcolm Gladwell who described the mastery from 10,000 hours of practice. Here is our experience on how to get the most from Twitter in building online authority.

Here we explore what we learned from posting 10,000 tweets in 12-months. This was done with original tweets, not retweets and without automated scheduling. Practice makes perfect as a level of proficiency comes with repeated and intense practice. We grew the number of followers on Twitter for the International Canoe Federation by 20,000 during 2016.

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How to publish blog video in 20 minutes

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“My CEO is hesitant for us to use video,” one marketer at #INBOUND told me. So how can you produce good quality blog video in 20 minutes or less?

Another attendee was interested in my workflow, as he sat and watched me. Workflow sounds a bit grandiose. Here we show the steps to recording, editing, and uploading video; simple, easy and free. Continue reading How to publish blog video in 20 minutes