CBC introduced 2017 as a year of listening. What would it mean to listen for a living? Here we explore net promoter score, advocacy, and podcasts. “Listening, after all, is an act of love.” Read More... "Listening for a Living"
Digital conversion for new businesses
Pondering how to increase your website conversion rate is positive. You are asking the right question. In this post, we guide you on some core fundamentals to improve your conversion rate. Read More... "Digital conversion for new businesses"
EdemaWear e-commerce site | Case Study
Selling a product directly to people, without the ability for them to order online is leaving money on the table. This situation faced Quart Medical with their EdemaWear compression stockinet line. Here we explore the Quart Medical EdemaWear website case study. Read More... "EdemaWear e-commerce site | Case Study"
Anatomy of adult education e-learning best practices
In our search for best practice examples of e-learning, the HubSpot Academy remains one of the best illustrations we have encountered. As we dissect their certificates, learn how they apply the principles of adult education. Read More... "Anatomy of adult education e-learning best practices"
Charity Spotlight – Massey Centre | Toronto
A modern society should provide a second chance to pregnant teens so that they can become contributors to society. The Massey Centre in Toronto wraps its arms around up to 2,500 such young moms, babies, children, and caregivers a year. Learn more here. Read More... "Charity Spotlight – Massey Centre | Toronto"
Building a new LiDCO website | Case Study
This case study examines how LiDCO was able to achieve such a high rating for its new U.S. website on the HubSpot platform to create competitive differentiation and online authority. Read More... "Building a new LiDCO website | Case Study"
BrightGuide illuminate path in health tech ecosystem
BrightGuide is attracting attention in Waterloo Region as a health start-up in dementia. There will be close to 1 million Canadians living with dementia in 15 years. Their compassion provides a roadmap to other entrepreneurs. Read More... "BrightGuide illuminate path in health tech ecosystem"
Our canoeing sandbox environment
Where the heck does canoeing fit in with online authority in healthcare? Canoeing provides us our sandbox environment to experiment, innovate and learn. There is more overlap than may at first be apparent. Read More... "Our canoeing sandbox environment"
You have a website – what’s next?
Here we describe 3 website essentials to help you get something out of your website. We avoid getting too technical. How to achieve a strong online presence is a combination of art, science, and practice. Read More... "You have a website – what’s next?"
Charity Spotlight – Mental Health Foundation
The Mental Health Foundation believes that social challenge of our time is to reverse the growing level of mental ill health. One in six people in the past week experienced a common mental health problem. Support Mental Health Awareness Week May 8-14 #MHAW17. Read More... "Charity Spotlight – Mental Health Foundation"