Where to blog?

Where to blog, Opencity Inc, inbound marketing

Many organisations are hedging between onsite blogs, Medium and LinkedIn Pulse. Here we explore key questions, insights and offer recommendations.

Which blog publishing platform is the most appropriate in what circumstance or whether you should post the same or different content to each?

  • Brands that blog generate 67% more leads per month than those that don’t.
  • Blogs give websites 434% more indexed pages and 97% more indexed links.

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Charity Spotlight – The Push for Change

Opencity Inc., The Push for Change,

We believe ending youth homelessness is possible – declares The Push for Change as Joe Roberts walks a 9,000km, 17-month journey across Canada.

We applaud Joe Roberts and the Push for Change team for the work they are doing to raise awareness and dollars to end youth homelessness. It coincides with the launch of The State of Homelessness in Canada 2016 report.

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Converging strands in the future of health outcomes

Opencity Inc., converging strands, future of health outcomes

A shift towards health outcomes from care delivery is becoming a movement. Our ongoing research into health outcome models has navigated us through converging strands about the future of health outcomes.

This post directs you to that further reading; a book, podcasts, and websites.

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How to write great speaker biographies

Opencity Inc, speaker biographies, congress posters, healthcare communications, wound care

We have been working behind the scenes editing speaker biographies and session summaries for a wound care conference. Here is what we learned and our tips for getting it right.

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A year of Charity Spotlights revisited

Opencity Inc., Charity Spotlights revisited,, DEBRA Canada, Ride for EB

The inception of this Charity Spotlight feature is coming on its first anniversary. Here is a round-up of the charity spotlights we have featured this summer. We also point to the value of hashtags.

Opencity Inc. thinks giving a spotlight to charities is important and one way we can be socially responsible.

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Love Lose – September

Opencity Inc, Love Lose September, Balint Vekassy, Rio, paracanoe

Our Love Lose – September features what we discovered that we either loved or need to be addressed. Those we loved relate to an online research platform, an app and a healthcare book we witnessed related to our field of communications during September.

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Inexpensive inbound tools – update

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

We have updated and expanded our original popular post – Inbound on a shoestring budget.

Cash flow is tight for most new businesses and non-profits. We set out to prove how close you can get to inbound best practice on a shoestring budget, with inexpensive inbound tools. These are our latest tips.

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Charity Spotlight – DEBRA Canada

Opencity Inc., DEBRA Canada, wound care, EB

Imagine if every step you took was agony or if even putting a shirt on was painful. That is the reality for children and adults living with a rare genetic condition called Epidermolysis Bullosa (EB).

DEBRA Canada is the only Canadian charity dedicated to supporting Canadian families affected by EB. You can support their 1st ride for EB on September 24 in Niagara.

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Charity Spotlight – Parkinson Canada – SuperWalk

Opencity Inc., Charity Spotlight, Parkinson Canada, Parkinson SuperWalk, Parkinson's

Parkinson Canada anticipates more than 10,000 everyday heroes in communities across Canada will lace up their sneakers and walk in the 26th annual Parkinson SuperWalk.

This will bring hope and encouragement to the more than 100,000 Canadians living with the challenges and stigma of this degenerative brain disease. These everyday heroes fund extraordinary researchers by taking part in Parkinson SuperWalk on September 10-11.

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