Growth and scale for startups at the first Communitech HubSpot workshop

Startup, Waterloo Region, Communitech, Opencity Inc, Medtech, @gregiej

According to HubSpot, starting a business is easier than ever, while scaling one is harder than ever.

This is strong advice from the drivers behind the inbound movement for the 2,299 startups in the Waterloo Region. HubSpot ran its first workshop at one of the regions foremost incubators, Communitech.
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2019 pledge to your team

2018 pledge, New Year, team, climate KIC, OpencityInc

Start 2019 with a pledge to your team. We love New Year. It affords us another opportunity to reinforce our commitment to others after a period of reflection.

Your pledge is more than a list of new objectives, targets or resolutions. It embodies your values and how you commit to lead by example. Here we explore why this is worthwhile.

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Reflecting on 2-years of Charity Spotlights

Charity Spotlights, Pinehurst Club, Sleeping Children Around the World, Corporate Social Responsibility, Opencity Inc, Dryden

Starting these Charity Spotlights two years ago was important to us to balance how we can support the charitable sector. Here, we celebrate our 50th Charity Spotlight and look back over the last year.

It was Blue Sea Philanthropy’s CEO, Brian Carney, that first identified that running a consulting business was just not enough for me. We think giving a spotlight to charities is important and one way we can be socially responsible.

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World Bicycle Relief | Charity Spotlight

WBR, World Bicycle Relief, Education, Giving Tuesday, Opencity Inc.

In sub-Saharan Africa, 34 million children are missing out on their education. Knowledge is a way forward, and bicycles are making a difference.

World Bicycle Relief is mobilizing people through the Power of Bicycles. They envision a world where distance is no longer a barrier to education, healthcare, and economic opportunity. World Bicycle Relief has a goal of raising 1,400 bicycles on Giving Tuesday.

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Listening for a Living

listening, customer, advocacy, nps, OpencityInc, Bambora

CBC noted that this should be a year of listening. We think this can prompt us to shift from talking at customers and adopts the approach of the inbound methodology. Here we explore.

“Listening, after all, is an act of love.”

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Digital conversion for new businesses

conversion, digital conversion, inbound, convert, Futurpreneur, gregiej, Opencity Inc.

Pondering how to increase your website conversion rate is positive. You are asking the right question. In this post, we guide you on some core fundamentals to improve your conversion rate.

We appreciate that talk of digital conversion, landing pages, and the inbound methodology may represent a new vocabulary. Let us help you.

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EdemaWear e-commerce site | Case Study

Quart Medical, EdemaWear, website, case study, Opencity

Selling a product directly to people, without the ability for them to order online is leaving money on the table. This is the situation that faced Quart Medical with their EdemaWear compression stockinet line.

In our, You have a website, what’s next? post, we identified 3 essentials steps to stepping up from a static website designed a decade ago, to one that engaged with customers. Here we explore the Quart Medical EdemaWear website case study.

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Anatomy of adult education e-learning best practices

adult education, e-learning, HubSpot Academy, Opencity Inc

In our search for best practice examples of e-learning, the HubSpot Academy remains one of the best illustrations we have encountered. As we dissect their certificates, learn how they apply the principles of adult education.

It is a pre-requisite for adult education that learners must be motivated. We see that the broad HubSpot led inbound movement achieves this admirably.

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Charity Spotlight – Massey Centre | Toronto

Massey Centre, Toronto, Ontario, Charity Spotlight, Opencity Inc,

Massey Centre has a deep history that in earlier decades found less social acceptance than is now the case.

The Massey family name equally has a deep resonance in Toronto, yet, much of the populace has no knowledge of Massey Centre’s commitment to its citizens. The original Mission opened in the early 1900s to support unwed, pregnant women, single mothers, and their babies. Today, Massey Centre’s vision has evolved to be Toronto’s leading provider of infant and early childhood mental health services.

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Building a new LiDCO website | Case Study

LiDCO US, Website Grader, Case Study, Opencity Inc.,

The ambition for business leaders and marketers is to stand out in a competitive marketplace.

This case study examines LiDCO’s new online presence in the important US marketplace. At launch, the 97% HubSpot Website Grader rating emphasised that the core strategic principles had been accomplished.

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