Health Care Communications
Here we explore the motivation of ladies in Toronto who starting making sandwiches for those in need as the pandemic took hold.
World Bicycle Relief is mobilizing people through the Power of Bicycles. They envision a world where distance is no longer a barrier to education, healthcare, and economic opportunity. World Bicycle Relief has a goal of raising 1,400 bicycles on Giving Tuesday.
These are a round-up of the most popular healthcare posts and downloads from the last few months.
We are working on other best practice how-to guides on Advisory Boards and Congress Symposia.
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In reaction to many questions about the why of Opencity Inc. we also posted a philosophical reflection on our balance between providing healthcare services and social responsibility. The post was titled ..with conscience.
Opencity Inc. think giving a spotlight to charities is important and one way we can be socially responsible.
We recognize that many healthcare companies actively support specific charitable causes related to your commercial therapy area. Tell us which charity is important to you and that you recommend we should feature.
MAKE YOUR RECOMMENDATION FOR OUR CHARITY SPOTLIGHT
I will be presenting core messages from the Health Outcome Models white paper at the Hacking Health Waterloo café in March.
I have a very personal connection with the The Christian Children’s Fund of Canada. Almost 10 years ago my then 8 year old son called to say he had seen an advert on TV and thought that Daddy should adopt a little boy from Africa. He misunderstood a little. He thought the boy would come to live with me, because Daddy was on his own and needed company and the boy in the advert needed help. On behalf of my kids I have been sponsoring a boy in Ghana, who is the same age as my daughter, ever since. The boy in Ghana and I continue to exchange letters.
I have long admired the sterling work of Diabetes UK in engaging their members in advocacy to raise awareness and funds.
As the quote below emphasizes, members (or customers for that matter) have a pivotal role as ambassadors, advocates and promoters of your cause and brand. Diabetes UK has been very effective creating a voice.
“Many charities go out and just ask people for money; We ask people for their voice”. Scott Harrison CEO, charity: water speaking at Inbound2013
The SCAW chair is legendary ice hockey player Dave Dryden. SCAW was established by his parents and remains a personal passion for the whole family. Such was the foresight of Murray & Margaret Dryden that they created a legacy that funds the operating costs. It is one of few charities who can guarantee –
100% of bedkit donations goes to bedkits and no portion of bedkit donations goes to cover operating costs.
There is a very personal connection with Opencity Limited. I am honoured to build upon the incredible shinning example built by Roland and Glenda Renyi. Thank you for mentoring me.
Opencity Inc. brings new skills and experience in strategic planning, business model innovation (beyond-the-product) and inbound marketing all wrapped up in a business with a conscience for social responsibility. Clients big or small, local or international find challenges in strategy planning and keeping up with excellence in both internal and external communications, particularly in applying new approaches of digital inbound marketing methodology.
Continue reading A new type of social responsibility – announcing Opencity Inc.