Video remains an important part of a good content strategy. Here we explore video content curation that is good enough. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. We recommend the latest 2018 Video in Business Benchmark Report. Read More... "Video content curation | When good is good enough"
The introduction of GDPR should not have escaped you. It has worldwide implications. It has set a new benchmark standard that we should all adopt. Here we look at 5 reasons why GDPR is a good thing for everyone. Read More... "5 reasons why GDPR is good news"
According to HubSpot, starting a business is easier than ever, while scaling one is harder than ever. This is strong advice from the drivers behind the inbound movement for the 2,299 startups in the Waterloo Region. HubSpot ran its first workshop at one of the regions foremost incubators, Communitech. Read More... "Growth and scale for startups at the first Communitech HubSpot workshop"
The #INBOUND16 conference in Boston was so inspiring. Here we pull out just 3 themes and must do activities on using the inbound methodology to drive online authority. Read More... "3 must-do actions from #INBOUND16"
Our half-time scorecard on hot topics for 2016. Here is our assessment of how they have evolved, what’s trending and where we are investing our time. Read More... "2016 resolution half-time scorecard"
We set out to really challenge how close you can get to inbound best practice on a shoestring budget. We like a challenge! These are our tips. Read More... "Inbound on a shoestring budget"
I am honoured with the opportunity to post a true customer story through HubSpot on optimizing a blog post in 45-minutes. Read how here and what’s next. Read More... "HubSpot customer story – 45-minute blog"
charity: water seeks to bring clean drinking water to every person on the planet. charity: water has been incredibly effective in funding 17,673 water projects in 24 countries. More remarkable, however, is not what they have achieved but rather how they have achieved it in just 10 years. Read More... "Charity Spotlight – charity: water"
For those who know me best, it will not be a surprise that I always write New Year’s resolutions before the start of the next year! These resolutions are really a set of guiding principles or an opportunity to re-set your intent. I have always believed goal setting is very motivating. While you may not care what my 2015 New… Read More... "5 hot topics in 2015"
The outstanding State of Inbound 2015 report published recently by HubSpot leaves no doubt as to the strong ROI and applicability of the Inbound Marketing Methodology. Inbound Marketing Day run by Zooma in 2014 was truly inspiration for both the attendees and the speakers; which included me. This year’s line up of speakers at Inbound Marketing Day 2015 is even more… Read More... "Why attend Inbound Marketing Day"
