Corporate Social Responsibility (CSR) is not new – that being the case why do so many businesses struggle to find structured ways to engage with it?
Giving Tuesday is the latest positive social responsibility campaign. It reflects on those less fortunate after the excess of the U.S. Thanksgiving weekend retail extravaganza.
Social responsibility lies at the heart of the ethos of Opencity Inc. Merely running a successful for-profit consulting business was just not enough. This is what we mean by with conscience. This is how CSR is defined in Wikipedia.
Continue reading Social Responsibility – Giving Tuesday
I have long admired the sterling work of Diabetes UK in engaging their members in advocacy to raise awareness and funds.
As the quote below emphasizes, members (or customers for that matter) have a pivotal role as ambassadors, advocates and promoters of your cause and brand. Diabetes UK has been very effective creating a voice.
“Many charities go out and just ask people for money; We ask people for their voice”. Scott Harrison CEO, charity: water speaking at Inbound2013
Continue reading Charity Spotlight – Diabetes UK
Improved healthcare outcomes is a goal for providers, patients and partners. Last week’s Digital Health Week, part of Better Health Together, brought together these stakeholders exploring how technology can drive these improved outcomes.
Continue reading Digital Health Week reflections
Canadian charity Sleeping Children Around the World (SCAW) exemplifies a model squarely focussed on helping children in need across the World.
The SCAW chair is legendary ice hockey player Dave Dryden. SCAW was established by his parents and remains a personal passion for the whole family. Such was the foresight of Murray & Margaret Dryden that they created a legacy that funds the operating costs. It is one of few charities who can guarantee –
100% of bedkit donations goes to bedkits and no portion of bedkit donations goes to cover operating costs.
Continue reading Charity spotlight – Sleeping Children
In this Remembrance week it seems appropriate to recognize those also affected by conflict. Soup for Syria was profiled in Waitrose weekend edition (5.11.2015) and is a great example of Corporate Social Responsibility.
I am certain everyone of us is moved by the scale of the humanitarian crises pouring out of Syria and into Europe. I can hardly comprehend the desperation of a person, maybe with children in tow, arriving at a border crossing into a European nation.
Continue reading Charity spotlight – Soup for Syria
Continuing my LinkedIn Pulse posts on Value in Healthcare and Business Model Innovation here is my latest thinking drawing these together in discussing healthcare outcomes.
In case you missed the recent McKinsey&Company article Improving healthcare while curbing cost: Med-Tech companies offer a solution. Whilst potentially directed at the executive leadership with the healthcare system it clearly points to the timely opportunity for Med Tech businesses to engage in a new type of executive conversation with their customers about what truly matters to them – measurable healthcare outcomes. The piece is timely, relevant and authoritative. McKinsey suggests the opportunity for beyond-the-product solutions in the US alone could be as great as $44 billion (USD).
Follow the link here to the October 2015 McKinsey& Company article.
Continue reading Modelling the value of healthcare outcomes
Given that I was one of the founders of Milton Transitional Housing it would seem remiss not for me to include this once early on. It may also help create the context for why I talk about acting with conscience and social responsibility.
In this Opencity Inc website there are also various references to pictures of homelessness and Milton Transitional Housing, including a previous post on a new type of social responsibility. I am honoured to have been part of getting this going through the Homeless in Milton Ontario blog I started in 2008 and which has now had 30,000 views.
Continue reading Charity spotlight – Milton Transitional Housing
The outstanding State of Inbound 2015 report published recently by HubSpot leaves no doubt as to the strong ROI and applicability of the Inbound Marketing Methodology.
Inbound Marketing Day run by Zooma in 2014 was truly inspiration for both the attendees and the speakers; which included me. This year’s line up of speakers at Inbound Marketing Day 2015 is even more impressive and will bring great practical insights. The #InboundDay2015 takes place in central Gothenburg, Sweden on November 12.
Continue reading Why attend Inbound Marketing Day
I am honoured to have been selected as one of the judges for DECA Ontario in Waterloo on November 14, listening to our young entrepreneurs.
Continue reading Be epic – DECA Ontario in Waterloo
It has long been my view that businesses can mutually meet the needs of shareholders while also driving social responsibility. With Opencity Inc. we promise to demonstrate that this can be successfully achieved.
There is a very personal connection with Opencity Limited. I am honoured to build upon the incredible shinning example built by Roland and Glenda Renyi. Thank you for mentoring me.
Opencity Inc. brings new skills and experience in strategic planning, business model innovation (beyond-the-product) and inbound marketing all wrapped up in a business with a conscience for social responsibility. Clients big or small, local or international find challenges in strategy planning and keeping up with excellence in both internal and external communications, particularly in applying new approaches of digital inbound marketing methodology.
Continue reading A new type of social responsibility – announcing Opencity Inc.