Continuing my LinkedIn Pulse posts on Value in Healthcare and Business Model Innovation here is my latest thinking drawing these together in discussing healthcare outcomes.
In case you missed the recent McKinsey&Company article Improving healthcare while curbing cost: Med-Tech companies offer a solution. Whilst potentially directed at the executive leadership with the healthcare system it clearly points to the timely opportunity for Med Tech businesses to engage in a new type of executive conversation with their customers about what truly matters to them – measurable healthcare outcomes. The piece is timely, relevant and authoritative. McKinsey suggests the opportunity for beyond-the-product solutions in the US alone could be as great as $44 billion (USD).