Strategy & Digital Communications Blog

Video content curation | When good is good enough

Video content curation in 20-minutes, @gregiej,INBOUND18, HUG

Video remains an important part of a good content strategy. Here we explore video content curation that is good enough.

The importance of video has been a consistent message from the stage at INBOUND. We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. Finally, we recommend the latest 2018 Video in Business Benchmark Report released by Vidyard.

John Gregory appearing at #INBOUND2018 - video curation in 20 mins

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Charity Spotlight – National Eczema Association

National Eczema Association, NEA, Charity Spotlight, Opencity Inc.,

The National Eczema Association prides itself on being the voice, the resource and the hub for the 30 million Americans who are living with eczema.

Here we explore the work of the National Eczema Association that brings hope and happiness to those with this common condition, that in many cases is also manageable.

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Tech for Good – Welcome to True North

Tech for good, True North, Communitech, Lot 42, Opencity Inc,

The True North conference headline of Tech for Good tackles the difficult question of ethics in innovation. #TrueNorth18 is a ground-breaking international conference that will provide a forum for critical conversations about issues at the intersection of society and technology.

It will focus on how to re-imagine and reaffirm tech as a force for good in the world. Here we took a speak-peak to help orientate you to this stunning showcase. The conference has attracted 2,000 attendees from 15 countries and 45 high-calibre speakers on three-stages. The result is anticipated a Tech for Good Declaration.

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Charity Spotlight – CNIB Centenary

CNIB, Charity Spotlight, Opencity Inc.,

Vision loss doesn’t have to mean the loss of independence or quality of life. With the right support, people who are blind or partially sighted can do almost anything.

CNIB began as the Canadian National Institute for the Blind 100 years ago. Here we examine their ethos of seeing beyond vision loss, note how technology has evolved from Braille to the latest tech and how you could also be a CNIB Vision Mate.

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5 reasons why GDPR is good news

GDPR - 5 reasons why GDPR is good news

The introduction of GDPR should not have escaped you. GDPR stands for General Data Protection Regulation and comes into full effect on May 25, 2018. It has worldwide implications. While GDPR may not apply to your exact country, it has set a new benchmark standard that we should all adopt.

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Episode 2 – Charity Spotlight podcast with Dave Dryden

Dave Dryden, Sleeping Children Around the World, SCAW, gregiej, Charity Spotlight podcast

Welcome to episode 2 of our new podcast. I thoroughly admire the work of Sleeping Children Around the World. I feel enriched through every conversation with the charismatic Dave Dryden.

Listen here to our interview recorded at Pasqualino’s in Milton. It is motivating to hear him speak about his parents legacy, volunteerism, activism by young people and social media.

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Design Thinking in Action – Health Innovation Program

Hacking Health Ottawa, Health Innovation Program, HIP613, Design Thinking, gregiej, Opencity

The hacking mentality brings together the ideal mix of patients, healthcare professionals, physicians, technologists, designers, entrepreneurs, decision-makers, business leaders, researchers, administrators and governments. Collaboratively they can break down barriers to innovation in healthcare.

While a hackathon creates inspiring embryonic projects, we need to help these startups to sustain and scale. This mindset led to the Health Innovation Program. Here we learn more about this improved model through #HIP613.

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Charity Spotlight – Fibromyalgia Action UK | FMAUK

FMAUK, Fibromyalgia Action UK, International Awareness Day, Opencity Inc, gregiej

The chronic pain of fibromyalgia affects 1 person in 20. Fibromyalgia remains undiagnosed in as many as 3 out of 4 people with the condition, with diagnosis times averaging five years.

Ahead of international awareness day on May 12, we examine what it means to live with fibromyalgia and explore the Fibromyalgia Action UK Don’t Delay, Connect Today theme.

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Adoption of the Wound Care Quality Standards in Ontario

Wound Care Quality Standards, Ontario, RNAO, OntWIG symposium

Wound Care Quality Standards are the foundation for the Ministry of Health and Long-Term Care in Ontario (MOHLTC).  The OntWIG symposium identified disconnects between the quality standards and practices around procurement, funding accessibility and inconsistencies in the continuum of care across the 14 Ontario Local Health Innovation Networks (LHIN).

Here we reflect on the thought-provoking Ontario Wound Interest Group (OntWIG) symposium that examined the adoption of the Health Quality Ontario quality standards covering diabetic foot ulcers, pressure injuries and venous leg ulcers.

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Patients Included | Toronto Health Innovation

Patients Included Hacking-Health-THIW-OpencityInc-gregiej

Toronto Health Innovation Week provided a spirit of optimism for the newest innovations. Patients Included should be the default way of working in health innovation and improvement.

We selected four 1-minute video interviews to include here to capture the essence and optimism of Toronto Health Innovation Week. Read our reflections on the MEDEC MedTech conference.

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