Strategy & Digital Communications Blog

Building a Successful Medtech Infrastructure

Waterloo MedTech conference, Medtech infrastructure, Waterloo

“It’s time we built an integrated medtech incubator in this community, it would solve many of the problems we have heard about,” stated panellist Murray Gamble at the conclusion of the 2018 Waterloo MedTech conference.

Here we preview the 2019 conference on Building a Successful Medtech Infrastructure that tries to mobilize that call to action. We just need the will to make it happen in Waterloo Region. Watch the video interviews below to learn how this could be a worthwhile investment of your time to attend on October 2.

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Charity Spotlight – Reception House

Reception House, Waterloo Region, Charity Spotlight, Opencity Inc

Reception House has helped thousands of refugees settle in Waterloo Region over thirty years.

Here we explore the work of Reception House. They were featured as the charitable partner at the True North 2019 conference. We were pleased to share more about their amazing work.

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Three simple tips to create impressive event reviews

Physician-led health tech innovation, Technology & the Futures of Health Care 2019 conference, gregiej, event reviews

The ability to create quality event reviews is a skill, yet one that can be acquired. Here we explore three simple tips to help you produce event summaries seamlessly.

In each case, an element of planning is needed. Don’t wait until after the event to consider the content of the review. Start amassing material from the second you arrive so that crafting it into a summary is easy.


Video is attractive for many reasons. Here are just some of these reasons to include it:

  • It improves the engagement of an event review blog post when included early on;
  • From the video, you can take a quote. We use a tool called Trint to obtain a transcript of the video clips;
  • You already have everything you need to obtain a video. Read this post about using an iPhone to create a video.

Ask engaging presenters for a short video interview. These are 30-40 seconds in length. We use the same three questions every time.

  1. Who are you?
  2. Where are you?
  3. Why is this important?


We tweet our way through conferences. We start with a photo of the outside of the venue. We create a 30-second selfie video.

“Good morning and welcome to day 1 of the xxxxx conference in xxxxx. Follow hashtag #xxxxxx.”

We try to tweet photos of each speaker, panel and pertinent slides. The quality is good enough when posted as tweets. We don’t use the images of slides but these can be added as lists within the event review summary. We capture short quotes from the speakers as tweets.

“The economic impact of the work you do cannot be overstated. I am extraordinarily impressed with your ingenuity, said Steven Del Duca, Minister of Economic Development and Growth in his opening keynote. “This is just the start of Ontario’s Medtech story.”

Why you ask? First, to catalogue a chronology of the event. Second, because publishing up to 10,000 tweets a year means we have become highly efficient in using it to build brand authority. Read what we learned from 10,000 tweets in 12-months here. Every tweet uses the event hashtag.

A day or so after the event, we can then search the event hashtag on Twitter, and we now have a complete record of the event from our own and others’ tweets. Drafting an event review becomes infinitely more manageable. There have been some occasions, where we have lifted a quote directly from a tweet. Or, we have included a screenshot of the tweet in a post.

MS Society Canada, Dr Karen Lee, Hack4Health,


The launch of e-readers failed to temper our inherent desire to read printed books. And, despite our shortening attention spans, we recognize those leaders who are well read. It has been rare to attend any conference and not hear at least one speaker recommend a book or white paper document.

Eric Topol, Deep Medicine, Physician-led health tech innovation, TFHC2019

It appears that including a picture of you holding a book is not an infringement of copyright. This makes it easier to add a picture of the book cover in your post. Taking a picture of the book from the internet, on the other hand, would not be acceptable.

Sometimes, we have asked a speaker why they have recommended a book, then included as an interview or quote in the review. Here is a post entirely about 7 Toronto Health Innovation Week reads.

Stitching it all together

With so much potential material to collate in summary, the task is to pick out a connecting thread. We often write more than we publish and then delete sections that no longer support the emphasis of the story.

From attending the event, we have accumulated the following:

  • A landscape image of the venue;
  • A selfie video describing the event;
  • One or more short video with presenters;
  • A photograph of a panel of speakers;
  • A chronical of tweets;
  • Photos of pertinent slides;
  • A recommended book;
  • A list of website resources.

You have more than you need to craft an excellent summary. We always include hyperlinks to the organizations mentioned. Everything we ever publish has been edited repeatedly through both Grammarly and Hemingway Editor to ensure readability and accuracy. This post is written in plain-English.

These three simple tips work every time. Try it.


Hemingway Editor, event reviews, Opencity Inc, 3 tips for creating impressive event reviews

True North Hackathon tackle​s Social Isolation

Social Isolation, True North, Hacking Health, Hackathon

The concept of hacking in healthcare provides extraordinary possibilities. Diverse groups can co-create tangible health innovations that bring value to the front-line care of people.

We encourage you to participate in this first dual-city hackathon, run by Hacking Health in Waterloo and Ottawa, in conjunction with the True North conference. There a group of eclectic, bright minds will tackle how we can address Social Isolation, Aging and Technology.

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Physician-led health tech innovation

Physician-led health tech innovation, Technology & the Futures of Health Care 2019 conference, gregiej, event reviews

There are a plethora of health tech innovation conferences exposing how AI can transform healthcare. It is poignant then to see one that is physician-led while noting the valuable role of the pharmacist in how innovation can revolutionize the patient experience.

The inaugural Technology & the Future of Health Care Conference at the Hamilton Convention Centre rounded-off the Hamilton Health Innovation week. Here we examine some of the core messages from the physicians, entrepreneurs, academia and healthcare leaders.

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International Student Experience​ – #SLCcommunityhacks

International Experience, Brockville, St Lawrence College, Ontario, Social Hackathon

Canada ranks fourth as a destination for international students. The three-day campus International Experience roadshow built upon the work of the Social Hackathon at St. Lawrence College.

Here we explore the three-day roadshow that set out to hack ways to improve the international student experience.

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A local Canadian lens on the burden of wounds

Thompson Rivers University, 5th Skin Integrity and Infection Prevention conference, JWC, wound care, Opencity Inc,

The 5th Skin Integrity & Infection Prevention conference in Kamloops brings together experts in skin, wounds, spinal cord injuries and biofilms. The burden of damage to the body’s largest organ remains a focus for the whole health ecosystem.

Here we explore the two-day conference that examines the unique challenges to Canada of the inter-cultural and rural context in maintaining the integrity of the skin. This Kamloops conference is supported by Thompson Rivers University, Rick Hansen Institute, Journal of Wound Care, University of Huddersfield and 3M.

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Charity Spotlight – The Food Bank of Waterloo Region

The Food Bank of Waterloo Region, Charity Spotlight, Opencity Inc, @gregiej, Ontario,

One in twenty households needs food assistance, which is why The Food Bank of Waterloo Region is there to help. The scale of the operation is impressive and speaks to the need in our communities.

Here we explore the work of The Food Bank of Waterloo Region with practical suggestions on how you too can contribute. 

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Health of people #CanMedTech2019

Health of people, Opencity Inc, MEDEC, MedTech, Health Innovation Week

Those with lived experience emphasized that a move toward patient-directed self-care is about seeing the health of people and not the healthcare of patients.

The 2019 MEDEC MedTech conference at the International Centre coincided again with the Toronto Health Innovation Week. Here we examine some of the core messages from the exceptional quality of speakers and panels discussions. Patient’s including Lori Pedersen brought an emotional atmosphere to the health executives.

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Putting ​humanity in healthcare – system level thinking


It was a courageous step to see one of the LHINs stepping up to run the #Convergence19 conference on system thinking at a time when changes towards Ontario Health may cause the majority to be focussing internally. We need bold, decisive leadership to prompt system-level thinking in healthcare.

Here we explore the superb #Convergence19 half-day session run by Waterloo-Wellington Local Health Integration network at the award-winning CIGI (Centre for International Governance in Innovation).

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