Inbound on a shoestring budget

Opencity Inc., Inbound Marketing, Inbound on a Shoestring Budget, Digital Communications, inexpensive inbound tools

I am a passionate advocate for the inbound methodology in marketing and the brilliance of HubSpot. That said, we also wanted to really challenge what is possible on a shoestring budget. These are our tips.

Cash flow is tight for most new businesses and non-profits. In starting our own business we set out to explore how close to inbound best practice you can get on a shoestring budget. We like a challenge!

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Charity Spotlight – WCSWR

Opencity Inc., Charity Spotlight, WCSWR, Rebuild Haven House, She Deserves It

WCSWR – Women’s Crisis Service of Waterloo Region provides a safe haven to women and their children escaping abuse. As our region grows, so does the need for safe shelter. Your help is needed to rebuild Haven House.

In the midst of a crisis, women and their children are being forced to share bedrooms and bathrooms. They need privacy.  Haven House needs to raise a final $2.5 to build more space because She Deserves It. 

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Embracing Agile – Recommended HBR read

Opencity Inc., Embracing Agile, HBR, Agile Marketing, Scott Brinker

Take the time to read a terrific Innovation article – Embracing Agile in the Harvard Business Review May issue.

Personally, I always value the extraordinary insights from those who have been those architects of new ideas. It is valuable to learn in what way the new paradigm has stayed true to the original principles and how it has evolved over the years.

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Charity Spotlight – Back Up

Opencity Inc., Charity Spotlight, Back Up, spinal cord injury, Wellspect HealthCare, 30th anniversary

Back Up demonstrates amazing impact to enrich the lives of those impacted by spinal cord injury.

Every 8 hours, someone has their life changed forever through spinal cord injury in the UK. Back Up provides out-reach with much needed emotional and practical support.

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Love Lose – April

Opencity Inc., Love Lose April,

New monthly feature on what we discovered that we either loved or should be lost. These relate to books, tools and tips we have witnessed related to our field of communications during April .

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