Charity Spotlight round-up

Opencity Inc., Cure Brain Cancer, Hacking Cancer, Charity Spotlight, Catherine Stace

Happy Canada Day. Opencity Inc. think giving a spotlight to charities is important and one way we can be socially responsible.

Here is a round-up of the charity spotlights we have featured since Easter, which have spanned 3 continents.

It has been truly inspiring to learn more about the work they do. They each show remarkable innovation in their business models and demonstrate how they have engaged passionate advocates.

Opencity Inc., Aspire Charity, Charity Spotlight, SCI, London Paris
Triumphant cyclists and hand-cyclists arrive in Paris from London supporting Aspire and Back Up

We encourage you to look back at them and uncover ways in which you can also support their work.

Opencity Inc, Autism Canada, World Autism Awareness Day, Charity Spotlight, See the spectrum differently

Research insights

We conducted research with the non-profits we have featured to understand how we can enhance and follow-up on the original post. Video interviews and annual follow-ups were among the top recommendations. Read the full Charity Spotlight research insights post here.

Mobile First

One important observation in producing these Charity Spotlights is disappointingly the number of non-profits whose website themes are not responsive. This means that your site visitor is not gaining the optimal user experience on mobile devices. We know that more than 50% of web traffic is now from smartphones and Google also includes the user experience in its search engine optimization algorithm.

Opencity Inc., Charity Spotlights, social responsibility, @gregiej, inbound marketing,

Opencity Inc. thinks giving a spotlight to charities is important and one way we can be socially responsible. Many of you also asked us about what the ….with conscience means. Here we explained in more detail and described the balance with the Medtech services we offer our customers.

We have an ask. Tell us which charity is important to you and that you recommend we should feature.

Photos courtesy of Cure Brain Cancer, Aspire and Autism Canada.