Five years of hacking Opencity Inc has led us down unexpected paths intersecting with many smart people. Here is what we have learned. Read More... "Five years hacking Opencity"
Video means business
Video means business declared Tyler Lessard. Now is the time to capitalize on the epic video trend noted Mari Smith. Here we pull video, podcast and post links together to capture the thrust of the amazing #INBOUND18 conference. Read More... "Video means business"
What does your About Us page say about your brand?
An About Us page is one of the default pages in a website navigation. Does it help your visitors build trust in your brand? We challenge you to consider video. Read More... "What does your About Us page say about your brand?"
New Digital Marketing Apprenticeship Program emerges from DISC
The new Digital Marketing Apprenticeship program has emerged from the successful Digital Innovation Skills Certificate (DISC). The new program run by the Digital Trades School in Kitchener-Waterloo, Hamilton and Windsor, builds upon the DISC program foundation. The deadline for 2018 fall 7-month apprenticeship is July 31. 98% of the young people enrolled in the DISC program secured jobs as a consequence of the experiential training. Read More... "New Digital Marketing Apprenticeship Program emerges from DISC"
Video content curation | When good is good enough
Video remains an important part of a good content strategy. Here we explore video content curation that is good enough. As a speaker at INBOUND18 in September, we look at the absolute fundamentals of creating your own authentic video with the tools you already have to hand. We recommend the latest 2018 Video in Business Benchmark Report. Read More... "Video content curation | When good is good enough"
5 reasons why GDPR is good news
The introduction of GDPR should not have escaped you. It has worldwide implications. It has set a new benchmark standard that we should all adopt. Here we look at 5 reasons why GDPR is a good thing for everyone. Read More... "5 reasons why GDPR is good news"
How to get started with your small business blog
Blogging for the small business remains an essential jump off point for attracting new customers and raising your online presence. This practical workshop examined the basics at Waterloo Region Small Business Centre. Then download the four simple exercises to practice yourself. Read More... "How to get started with your small business blog"
Growth and scale for startups at the first Communitech HubSpot workshop
According to HubSpot, starting a business is easier than ever, while scaling one is harder than ever. This is strong advice from the drivers behind the inbound movement for the 2,299 startups in the Waterloo Region. HubSpot ran its first workshop at one of the regions foremost incubators, Communitech. Read More... "Growth and scale for startups at the first Communitech HubSpot workshop"
Listening for a Living
CBC introduced 2017 as a year of listening. What would it mean to listen for a living? Here we explore net promoter score, advocacy, and podcasts. “Listening, after all, is an act of love.” Read More... "Listening for a Living"
Digital conversion for new businesses
Pondering how to increase your website conversion rate is positive. You are asking the right question. In this post, we guide you on some core fundamentals to improve your conversion rate. Read More... "Digital conversion for new businesses"