How to write great speaker biographies

Opencity Inc, speaker biographies, congress posters, healthcare communications, wound care

We have been working behind the scenes editing speaker biographies and session summaries for a wound care conference. Here is what we learned and our tips for getting it right.

Speaker biographies

One could argue that your own biography is one area where people would invest the time to do them well. The evidence suggests otherwise. The standard of those submitted varies dramatically.

Tips for a great speak biography

  1. Invest the time
  2. Use available tools to sharpen the grammar and spelling. We recommend Hemingway Editor and Grammarly. Both are free
  3. Pay attention to the Readability measures (expanded below)
  4. Don’t overcapitalize. The brain reads lowercase faster than upper case, so use capital letters judiciously
  5. Ensure that your qualifications/ credentials are included and reproduced correctly. There are established conventions including what titles should appear before someone’s name and what qualifications should appear following the name
  6. Read the biography out loud, read it to someone else and ask them to read it too

 

Readability tests and tools

Rudolf Flesch and J Peter Kincaid have authored much of the research on readability. The tests are intended to show the difficulty of English comprehension. These two separate tests are the most widespread.  They are contained in Microsoft Word. There is a variety of inexpensive readability tools available.

Opencity Inc, speaker biographies, readability, Microsoft Word
Illustration of readability statistics in Microsoft Word
  • Flesch Reading Ease test – The higher the score the easier the content is to read
  • Flesch-Kincaid Grade Level test – The score is presented at a US grade level required to understand.
  • Hemingway Editor grade readability. This uses algorithms built upon the above researchers and others. It provides a US grade level required to understand the text.
  • Yoast SEO Content Analysis tool. This is also being used here as a WordPress.org plugin
  • Grammarly. This invaluable writing app finds and corrects mistakes in all your online written content. We rank among the top percentile of Grammarly users. We use it on every piece of content we publish

Opencity Inc., Love Lose - August, Grammarly

 

 

 

 

 

 

 

Post-collegiate grade level readability scores are not OK even for medical scientific congresses. It is a mark of poor writing.

Not all the tools and scores are consistent. We use multiple tools for each piece of content. This post has a grade level 8-9. This means it is written in plain English and should be understood by 13-15-year-old students.

Session Summaries

These summaries list the title, learning objectives, abstract and references for an individual session. Many of the principles above equally apply. The quality of those submitted varies. More disturbing is that some have been submitted by industry sponsors.

Tips for a great session summary

  1. Similar to the advice for speaker biographies above
  2. Ensure objectives are written in a meaningful way. Read Bloom’s taxonomy of learning objectives
  3. Write abbreviations out in full on first use followed by the abbreviation in brackets immediately afterward
  4. Pay attention to consistency of punctuation – each of these numbered bullet points here has no full stops for example
  5. Use available tools to sharpen the grammar, spelling, and readability. We recommend Hemingway Editor and Grammarly

Clinical referencing styles

There are established conventions for the style of writing clinical references. You are no doubt familiar with them. The challenge appears to come when presenters take different references from different sources and compile them in a list. We then often see a hodge-podge of different references styles.

One recommendation is to look at the convention used by the association/ journal for that specific conference. Ensure that the references you provide are all in a consistent convention.

Here is the modified convention we are using for the Canadian Association of Wound Care (CAWC) annual conference.

Ali SM, Yosipovitch G. Skin pH: From basic science to basic skin care. Acta Derm Venereol. 2013;93:261–267.

Producing great congress abstracts and posters

Download our guide to producing beautiful congress posters. Send us a previous poster you have presented and we will provide you free tips on how it could have been improved.

DOWNLOAD GREAT CONGRESS POSTERS EBOOK

 

Opencity Inc., congress posters, healthcare, Med Tech, medtech, health care, WUWHS

 

 

 

 

 

 

 

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