Health Care Communications
“The best way to avoid health care cost is not to do stuff that doesn’t work”, says Caleb Stowell, ICHOM
In case you missed the recent McKinsey&Company article Improving healthcare while curbing cost: Med-Tech companies offer a solution. Whilst potentially directed at the executive leadership with the healthcare system it clearly points to the timely opportunity for Med Tech businesses to engage in a new type of executive conversation with their customers about what truly matters to them – measurable healthcare outcomes. The piece is timely, relevant and authoritative. McKinsey suggests the opportunity for beyond-the-product solutions in the US alone could be as great as $44 billion (USD).
Follow the link here to the October 2015 McKinsey& Company article.