Canadian charity Sleeping Children Around the World (SCAW) exemplifies a model squarely focussed on helping children in need across the World.
The SCAW chair is legendary ice hockey player Dave Dryden. SCAW was established by his parents and remains a personal passion for the whole family. Such was the foresight of Murray & Margaret Dryden that they created a legacy that funds the operating costs. It is one of few charities who can guarantee –
100% of bedkit donations goes to bedkits and no portion of bedkit donations goes to cover operating costs.
[youtube id=”yhquYAjbLKw”]
Here Dave Dryden introduces himself when we met last week to talk about social responsibility.
The numbers speak for themselves. Since 1970, SCAW has raised over CAD $38 million providing 1.3 million bedsits to children across 33 countries.
Last week, Dave and I talked about SCAW, corporate sponsors, how to build an online presence through principles of Inbound Marketing methodology, as well as the work of TOMS, including Blake Mycoskie book ‘Start Something that Matters‘. Dave and I began talking some 7 years ago and it is humbling to think that those conversations inspired SCAW to partner with commercial organisations. I have the deepest respect for their work which is why they are this week’s charity spotlight.
Opencity Inc. pledges to support Sleeping Children Around the World with a bedkit for each and every client with which we work.
Opencity Inc. thinks giving a spotlight to charities is important and one way we can be socially responsible.
