Our monthly feature on what we discovered that we either loved or should be lost. These relate to CTAs, cheat sheets and books we have witnessed related to our field of communications during May.
- Starbucks Call-To-Action – This is not new but I was suddenly struck with just how well this CTA pictured below encapsulated best practice;
- HubSpot social media image size cheat sheet – The quality of the online profile is so important and this excellent HubSpot cheat sheet summarizes it brilliantly;
- How Google Works – An entertaining read that reflects on the core cultural principles including smart creatives and technical insights. How Google Works by Eric Schmidt & Jonathan Rosenberg.
- Local domain registrations – Saddened with the plethora of emails or voicemails with time limited offers to register new domains with search engines. Such a blatant scam as it is entirely unnecessary;
- Poor grammar and spelling – Regularly found in translated tourist destination materials. There is really no excuse. Find a native speaker and ask them to proof read.
Top May post highlights
Our top May posts include these highlights:
- HBR Embracing Agile – Our recommended read from Harvard Business Review from the architects of the agile methodology and how the paradigm has evolved;
- Inbound on a shoestring budget – Our own experiment to demonstrate best practices in the inbound methodology at next to no cost;
- Charity Spotlight feature insights – Future video interviews and an annual follow-up post are recommended from this research conducted using Netigate;
- 10 million reasons to act – Our Medium post about the droughts in Ethiopia;
- Charity Spotlight Back Up – Ahead of the London Paris ride on their 30th anniversary for those with spinal cord injuries.
Images – the most interesting things we saw in May:
- Featured image – Rugged Maniac (mud-run) event. Incredible event, organization and energy.
- Above image – High Line in Manhattan.
Share your own love it and lose it ideas
We invite you to directly share what tools you have discovered and love or those annoyances we think we should lose. We may feature your suggestions.