Love Lose – May

Opencity Inc., Love Lose - May, Rugged Maniac

Our monthly feature on what we discovered that we either loved or should be lost. These relate to CTAs, cheat sheets and books we have witnessed related to our field of communications during May.

Love it

  • Starbucks Call-To-Action – This is not new but I was suddenly struck with just how well this CTA pictured below encapsulated best practice;
  • HubSpot social media image size cheat sheet – The quality of the online profile is so important and this excellent HubSpot cheat sheet summarizes it brilliantly;
  • How Google Works – An entertaining read that reflects on the core cultural principles including smart creatives and technical insights. How Google Works by Eric Schmidt & Jonathan Rosenberg. 
Opencity Inc., Starbucks, CTA, inbound methodology, Love Lose May
Brilliant best practice illustration of a Call-To Action (CTA). Ultra-clear what action is expected of you and what you get in return.

Lose it

  • Local domain registrations – Saddened with the plethora of emails or voicemails with time limited offers to register new domains with search engines. Such a blatant scam as it is entirely unnecessary;
  • Poor grammar and spelling – Regularly found in translated tourist destination materials. There is really no excuse. Find a native speaker and ask them to proof read.

Top May post highlights

Our top May posts include these highlights:

Opencity Inc., Love Lose - May, High Line
The most impressive thing we saw in May was the High Line in Manhattan. A must do experience to absorb.

Images – the most interesting things we saw in May: 

  • Featured image – Rugged Maniac (mud-run) event. Incredible event, organization and energy. 
  • Above image – High Line in Manhattan. 

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We invite you to directly share what tools you have discovered and love or those annoyances we think we should lose. We may feature your suggestions.

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