Medtech businesses have recognised the need to establish a strong online presence and authority. Evolving an international corporation to scale the inbound methodology is a sizeable cultural shift in ways of working.
This guide has been specifically written for Medtech. It will help marketers communicate the essential inbound methodology to their management colleagues and scale across the full breadth of the international businesses.
“Marketing is a digital profession” says Scott Brinker
The eBook is split into 7 parts covering:
- Content – the importance of remarkable content
- Personas – the starting point for determining great content
- Blogs – the most valuable element of your website
- Offsite channels – the mechanism to amplify your message through social
- Opt-in subscribers – the value of investing in growth
- Promoters – the door opener to great online authority and expanded reach
- Scaling – how to expand the inbound methodology from a expert team across the full breadth of marketing and sales internationally
The inbound methodology has tremendous value for Medtech corporations seeking to create competitive differentiation of their business products, services and solutions.