Many non-profit organisations struggle with where to start with Inbound Marketing. To help meet this need, we have developed this Inbound Marketing introduction for non-profit organisations.
This introductory guide has been specifically written to be easily comprehended by non-profits with the first principles of how to raise online presence and authority.
The eBook is split into 6 parts covering:
- Content – the importance of remarkable content
- Personas – the starting point for determining great content
- Blogs – the most valuable element of your website
- Social media – the mechanism to amplify your message
- Opt-in subscribers – the value of investing in growth
- Advocates – the door opener to great online authority and expanded reach
The world of inbound marketing has much value to non-profits seeking to increase awareness of their charitable cause.